Inc & Co, a prominent international investment company, is excited to declare its purchase of Studio Pia, a brand renowned for its ethical and environmentally friendly luxury lingerie.
The strategic move denotes the company’s foray into the retail industry with the goal of establishing fresh benchmarks of quality and innovation.
Studio Pia, founded by Pia Harpur in 2017, aimed to produce ethical and cutting-edge designs characterized by meticulous craftsmanship.
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Harpur will retain her leadership position, collaborating with Inc & Co to enhance the brand’s presence and extend its global reach.
The initial strategy involves business expansion through various channels like wholesale, pop-up stores, concessions globally, and third-party premium websites.
This expansion plan highlights the investment firm’s dedication to promoting innovation and accessibility in the luxury lingerie market by providing customers unprecedented access to Studio Pia’s exceptional creations through new locations and the enhancement of their online platform.
Jack Mason, CEO of Inc & Co, remarked, “This marks a significant milestone for Inc & Co as we continue our expansion into retail alongside Studio Pia, whose management retains a level of equity.”
“Customers adore Studio Pia’s eco-friendly and sustainable lingerie, and I’m delighted that we’ll be expanding the brand’s reach globally.
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“Our in-house commercial and finance team will collaborate closely with Studio Pia, allowing them to focus on their expertise in creating award-winning luxury lingerie.
“I’m eager to partner with Pia and her team as we embark on this new journey, upholding the ethical values that laid the foundation for this inspiring business.”
Pia Harpur, the founder of Studio Pia, expressed her excitement about the brand’s next chapter, stating, “I’m thrilled about this next phase in the Studio Pia journey.
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“Having navigated through the highs and lows of the past 7 years, it feels like the perfect time to bring in the expertise required to elevate the brand to new heights, and Inc & Co is the ideal partner to help us realize our ambitions.”
“Their expertise will unlock previously inaccessible opportunities for Studio Pia, allowing us to reach a broader audience that resonates with our ethos of redefining ethical luxury fashion and celebrating individuality.
“I’m eager to witness how this collaboration will elevate our brand in prestigious new __cpLocations and create more in-person shopping experiences, fulfilling the desires of our dedicated customers.
“It’s not just about physical stores; with Inc & Co’s support, we’ll refresh our brand later this year, relaunch our website, and expand our digital presence.
“Looking ahead, we’ll unveil our new collection in Autumn/Winter 2024, featuring an exciting update to our beloved designs.
“I view this partnership as a brand renaissance, reinforcing our dedication to ethical luxury on a global scale.”
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