Jeremy Clarkson has been slammed for charging more for his Christmas beer.
The former Top Gear star founded Hawkstone three years ago.
All year round he is selling the Jeremy’s Lager: Great Farm Package for £30.
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But in the run up to the festive season, he is selling the Fa-La-Lager Pack for £35.
Both gifts come with a selection of ten bottles of lager, two bags of Clarkson crisps and two Hawkstone beer coasters.
But the yuletide version has a bow on one of the bottles.
One eagled-eyed shopper noticed the cheeky price increase whilst shopping for Christmas presents.
Katie Ward, 23, told What’s The Jam: “I think it’s disgusting that companies will raise prices at Christmas time.
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“A lot of people struggle this time of year.”
Dancer Katie, of Redditch, Worcestershire, said: “The fact that someone like Jeremy Clarkson who already earns millions is charging more for the same product is shocking.
“I was just doing a bit of Christmas shopping and spotted the two gift boxes online.
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“At first I thought it must come in some sort of fancy festive hamper.
“But it’s just the same box relabelled for Christmas.”
Clarkson, 61, sells Hawkstone at his Diddly Squat Farm, near Chipping Norton, Oxon.
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