A Brit has been blown away after finding a haul of iconic 90s snacks buried underground, including an ‘18p Daim bar’.
Damian Sinclair could not believe his eyes when he uncovered a collection of vintage wrappers that had not seen light in 30 years.
The 29-year-old was left stumped after discovering the prices of the snacks – with a beloved chocolate bar costing just 18p back then.
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Sharing his discovery online, the clip racked up over 1,700 likes with viewers stunned by the nostalgia of the designs and the prices.
“18p for a Diam bar? I wish,” Damian, from Middlesborough, told Whats The Jam .
“It was quite a shock to realise it was so well preserved.
“It’s interesting to see the prices on certain things and compare them to the same products 30 years later.”
The discovery made in March uncovered a bunch of iconic British snacks including Walkers crisps, Hula Hoops and a can of Dr Pepper.
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Back in the 90s the price of these items were a fraction of what the same treat would cost now in 2026.
The 18p Daim bar from 1996 costs £1.89 nowadays – jumping by a whopping £1.71, a jaw-dropping 950% increase.
Today a packet of Walkers Cheese and Onion crisps costs around £1.35 per bag – whilst 30-years-ago you could grab one from the shop for 20p.
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The same goes for Hula Hoops which have jumped from 20p to £1.25.
A Dr Pepper can sat at around 50p in 1996, whilst in 2026 the fizzy pop is about £1.09.
The telecoms engineer made the discovery whilst at work in his hometown.
“It makes you wonder who consumed these snacks and what they are doing right now,” Damian said.
“I believe when the original Telecoms network was installed, the litter was either from the workers installing the ductwork and manholes or it’s blown in and stayed there all these decades.
“It’s preserved so well due to the lack of sunlight and rain that doesn’t get inside the manholes.”
Viewers were left stunned by the haul.
One person said: “Thinking about it, where does the time go.”
Another person added: “The shrink-flation of the Dime bar alone is madness to me, 18p.”
One other person said: “I’ll never stop mourning the death of the 90s.”
One person added: “Back when crisp packets were full, could’ve got all this for like £2.
“Nothing is pennies anymore, not even penny sweets.”
Another person said: “Mad find, love that Dr Pepper.”
