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Reading: Aldi shoppers urged to look for ‘secret code’ on labels that could slash shopping bills
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Aldi shoppers are being urged to look out for a small "D" on shelf price labels - a little-known code that signals a product is about to be discontinued for good.
UK News

Aldi shoppers urged to look for ‘secret code’ on labels that could slash shopping bills

News Room
Last updated: 2026/04/24 at 3:10 PM
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Aldi shopper. (Jam Press/Aldi)
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Aldi customers are being urged to keep an eye out for a little-known “secret code” on shelf labels that could help them bag serious savings.

The trick, shared on social media, highlights how certain products may soon disappear from shelves – giving Brits the chance to snap them up before they’re gone.

The code to watch for is a small ‘D’ printed in the corner of pricing labels.

READ MORE: Bin man shares exactly what to do if you forget to put your bins out

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It signals that the item is being discontinued, meaning once it sells out, it won’t be restocked, What’s The Jam reports.

Shoppers who spot the label are encouraged to stock up while they still can – especially if the product is already discounted.

The tip was shared by money-saving expert Jordon Cox, also known online as the Coupon Kid.

He explained that while the label often appears on Aldi’s Specialbuys and limited-time products, it can also be found on everyday items across the store.

Aldi shoppers are being urged to look out for a small "D" on shelf price labels - a little-known code that signals a product is about to be discontinued for good.
Aldi store. (Picture: Jam Press)

According to Aldi, prices are regularly reviewed and adjusted, with new deals and limited-time offers appearing each week.

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The supermarket says it aims to stay competitive and pass savings on to customers through frequent price changes and promotions.

The hack has sparked discussion online, with shoppers sharing their reactions.

One user said: “I wish I knew that yesterday”.

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Social media comment on the post of Aldi shoppers are being urged to look out for a small "D" on shelf price labels - a little-known code that signals a product is about to be discontinued for good.
Social media comment on the post. (Picture: Jam Press)

Another user wrote: “Ohhh I wish I knew this before they discontinued the rocky road bites. They were one of their best cakes.”

Meanwhile, one user joked: “Think the bright red reduced tag is more of a clue”.

Social media comment on the post of Aldi shoppers are being urged to look out for a small "D" on shelf price labels - a little-known code that signals a product is about to be discontinued for good.
Social media comment on the post. (Picture: Jam Press)

READ MORE: English shoppers race to Scotland to ‘hunt down’ NEW Irn-Bru flavour

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TAGGED: food hacks, hacks, news, saving money, shocking, shoppers, uk

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