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Reading: Action Man designer’s toy collection sells for more than £26,000… nearly four times more than expected
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Bob Brechin, the mastermind behind UK Action Man designs, auctioned his personal toy collection for £26,300—nearly four times its estimate—delighting collectors with unique items.
UK News

Action Man designer’s toy collection sells for more than £26,000… nearly four times more than expected

News Room
Last updated: 2025/01/17 at 11:15 AM
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Bob Brechin along his iconic, personal collection. (Jam Press/Vectis Auctions)
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The iconic personal collection of the British expert behind Action Man has sold for over £26,000.

Bob Brechin was chief designer at Palitoy between the 1960s and 1980s and played a pivotal role in the creation of Action Man and Action Force toys.

The 80-year-old helped make the Americanised ranges suitable for the UK ensuring uniforms and vehicles reflected British regiments.

READ MORE: Stunned mum bags £30 of Greggs goodies for just £2.50

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He said he wanted to pass on his rare collection to people who would appreciate its value.

His collection of 106 lots was estimated to fetch about £7,000, but fetched a total of £26,300 including buyer’s premium.

Bob Brechin, the mastermind behind UK Action Man designs, auctioned his personal toy collection for £26,300—nearly four times its estimate—delighting collectors with unique items.
Bob Brechin’s iconic, personal collection. (Jam Press/Vectis Auctions)

It went for nearly four times more than expected.

The auction also included toys from the Star Wars and Tiny Tears ranges along with paperwork and other items reflecting Mr Brechin’s contribution to the toy industry

Among the items sold was a metal prototype of an Australian Jungle Fighter Series 1 figure, which was on display at the 1982 British Toy Fair and fetched £1,100.

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It was estimated to go for between £100 to £140 as reported by What’s The Jam.

Bob Brechin, the mastermind behind UK Action Man designs, auctioned his personal toy collection for £26,300—nearly four times its estimate—delighting collectors with unique items.
Bob Brechin holding an Action Man figure from his iconic, personal collection. (Jam Press/Vectis Auctions)

After the sale, Steven Furlong of auctioneer, Vectis, based in Middlesbrough, said: “I enjoyed cataloguing this collection.

“As a fan of Action Man and Action Force, I was aware of the historical significance of these items.

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“We knew they would be popular as collectors recognise the value in the provenance and authenticity of them and the fact that they all came with a certificate and signed by Bob himself only adds to the demand.

Bob Brechin, the mastermind behind UK Action Man designs, auctioned his personal toy collection for £26,300—nearly four times its estimate—delighting collectors with unique items.
Action Force photographs. (Jam Press/Vectis Auctions)
Bob Brechin, the mastermind behind UK Action Man designs, auctioned his personal toy collection for £26,300—nearly four times its estimate—delighting collectors with unique items.
A wax prototype of an Action Force US Paratrooper figure. (Jam Press/Vectis Auctions)
Bob Brechin, the mastermind behind UK Action Man designs, auctioned his personal toy collection for £26,300—nearly four times its estimate—delighting collectors with unique items.
Vintage Action Man from The Royal Horse Guards figure. (Jam Press/Vectis Auctions)
Bob Brechin, the mastermind behind UK Action Man designs, auctioned his personal toy collection for £26,300—nearly four times its estimate—delighting collectors with unique items.
A metal prototype of an Action Force Australian Jungle Fighter figure. (Jam Press/Vectis Auctions)
Bob Brechin, the mastermind behind UK Action Man designs, auctioned his personal toy collection for £26,300—nearly four times its estimate—delighting collectors with unique items.
A mixed model train. (Jam Press/Vectis Auctions)
Bob Brechin, the mastermind behind UK Action Man designs, auctioned his personal toy collection for £26,300—nearly four times its estimate—delighting collectors with unique items.
A mixed model train. (Jam Press/Vectis Auctions)
Bob Brechin, the mastermind behind UK Action Man designs, auctioned his personal toy collection for £26,300—nearly four times its estimate—delighting collectors with unique items.
Tiny Tears baby doll outfits. (Jam Press/Vectis Auctions)
Bob Brechin, the mastermind behind UK Action Man designs, auctioned his personal toy collection for £26,300—nearly four times its estimate—delighting collectors with unique items.
Bob Brechin’s Star Wars vintage loose figures certificate. (Jam Press/Vectis Auctions)
Bob Brechin, the mastermind behind UK Action Man designs, auctioned his personal toy collection for £26,300—nearly four times its estimate—delighting collectors with unique items.
Tiny Tears baby doll outfits. (Jam Press/Vectis Auctions)
Bob Brechin, the mastermind behind UK Action Man designs, auctioned his personal toy collection for £26,300—nearly four times its estimate—delighting collectors with unique items.
Star Wars vintage loose figures. (Jam Press/Vectis Auctions)
Bob Brechin, the mastermind behind UK Action Man designs, auctioned his personal toy collection for £26,300—nearly four times its estimate—delighting collectors with unique items.
Tiny Tears baby doll with pacifier and bottle. (Jam Press/Vectis Auctions)

“These are all unique, one-of-a-kind items and there will never be another auction like this.”

Mr Brechin got involved with the toy industry after graduating from a design college in Birmingham.

“I first worked for a company designing doors and I saw an advert for a toy designer,” he said.

“I thought it sounded a lot more interesting than designing door handles, so applied and I got the job.”

READ MORE: Shopper thinks she is being pranked after finding dirty tennis ball inside shoe bought from Amazon

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