A airport traveller used a packet of crisps as his plane boarding pass to get through the barriers.
But all is not what it seems.
Will Ainslie had a packet of Boundless smokey bacon chips on hand.
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As he approaches the gate he scans the bag which surprisingly worked.
Members of the public were left mind boggled by the stunt causing huge debate online.
Cheeky Will Ainslie, community and content manager for Boundless, did it as the products were being launched in WHSmith Travel stores across the nation.
From crisps to nuts these snacks focus on using real ingredients to keep everyday life healthy.
The bag of crisps seen in the clip can be purchased for £2.20 and only contains 96 calories, as reported by What’s The Jam.
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Will said: “The gates opened, and chaos ensued.
“The internet is divided ‘Can you really scan a snack as a boarding pass?’
“What started as another silly little marketing stunt has turned into our most viral video yet.
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“Seeing millions of people debate, reshare, and tag their friends in disbelief has been absolutely surreal – some would say a marketing girly’s dream.
“Working in a start-up, I’ve always been about the big ideas and pushing boundaries, so 24 million views, thousands of comments, and one very confused internet later, I’m still laughing about this one.”
But he had his boarding pass under the crisp packet all along, its believed.
Members of the public were left divided by the clip.
Olivia Colbeck said: “How does this even work I’m so confused.”
Marco added: “Sometimes the real boarding pass doesn’t work.”
Another joked: “Instructions unclear I’m now in federal prison.”
Nicola Fiorentino said: “Instructions unclear I landed in a potato field.”
Niko added: “This person gets in with a bag of chips and it takes me 10 tries to scan the actual boarding pass.”
One stated: “I’m sure he had the ticket stuck under.”
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