By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
What's The JamWhat's The Jam
  • Home
  • Latest News
    • UK News
    • World News
  • Super ViralHot
  • Lifestyle
    • Health and Fitness
    • Photography
    • Property
  • Humor
  • Celebrity
  • Weird
  • Videos
  • All Topics
    • Babies and Kids
    • Celebrity
    • Comedy and Humor
    • Documentary and Reportage
    • Fails
    • Health and Fitness
    • Holidays and Travel
    • Influencers and Models
    • Latest Videos
    • Life Hacks
    • Lifestyle
    • Nature and Wildlife
    • Pets and Animals
    • Photography
    • Property
    • Real Life
    • Sport
    • Strange and Bizarre
    • Super Viral
    • UK News
    • World News
Search
  • Health and Fitness
  • Holidays and Travel
  • Nature and Wildlife
  • Pets and Animals
  • Photography
  • Babies and Kids
  • Comedy and Humor
  • Fails
  • Real Life
  • Strange and Bizarre
  • Submit News
  • Customize Interests
  • Bookmarks
  • Newsletter
  • Who Are We
  • Privacy
  • Terms
  • Write For Us
  • Advertise
  • Contact
© 2023 What's The Jam. All Rights Reserved.
Reading: ‘I’m a beauty pageant mum – people say I’m traumatising my daughter but I don’t care’
Share
Notification Show More
Aa
What's The JamWhat's The Jam
Aa
  • News
  • World
  • Viral
  • Funny
  • Weird
  • Celebrity
  • DIY
  • Lifestyle
  • Sport
  • Videos
Search
  • Home
    • News
    • World
    • Super Viral
    • Videos
  • All Topics
    • Babies and Kids
    • Celebrity
    • Comedy and Humor
    • Documentary and Reportage
    • Fails
    • Health and Fitness
    • Holidays and Travel
    • Influencers and Models
    • Life Hacks
    • Lifestyle
    • Nature and Wildlife
    • Pets and Animals
    • Photography
    • Property
    • Real Life
    • Sport
    • Strange and Bizarre
  • Quick Links
    • Customize Interests
    • Bookmarks
    • Privacy Policy
    • Terms of use
    • Write For Us
    • Advertise
    • Contact
Have an existing account? Sign In
Follow US
  • Privacy
  • Terms
  • Write For Us
  • Advertise
  • Contact
© 2023 What's The Jam. All Rights Reserved.
Beauty pageant mum Catherine Oliver spends £2,500 a year on competitions and clothes for her daughter Ava, 5, despite facing criticism from other parents. She remains proud.
Real Life

‘I’m a beauty pageant mum – people say I’m traumatising my daughter but I don’t care’

Heather Campbell
Last updated: 2024/07/11 at 3:15 PM
Heather Campbell
Share
4 Min Read
Ava at a beauty pageant. (Picture: Jam Press)
SHARE

A beauty pageant mum, who spends £2,500 a year on competitions and clothes, says she doesn’t care about being slammed by other parents.

Catherine Oliver’s five-year-old daughter, Ava, has been taking part in pageants since she was just 15 months old.

The 32-year-old mum from Ruthin, Wales, is currently getting her little girl ready for the finals of Miss Beauty United Kingdom.

READ MORE: ‘I breastfed my daughter until she was SIX – I find the criticism strange’

- Advertisement -

But it’s not all glitz and glam for the family, who have had to deal with anger and accusations from other parents.

“I entered Ava in the Prestatyn Carnival Baby of the Year competition when she was just 11 months old – and she won,” Catherine told What’s The Jam.

Beauty pageant mum Catherine Oliver spends £2,500 a year on competitions and clothes for her daughter Ava, 5, despite facing criticism from other parents. She remains proud.
Ava at a beauty pageant. (Picture: Jam Press)

“Now, we travel all over Britain and are currently getting ready for her finals in September.

“Ava has had some negativity from some parents.

“When she was about three, she was accused of fighting with a child, pulling her hair and swearing at her.

- Advertisement -

“Then, they were going on about how Ava’s being traumatised [because we put her in pageants] and all this.

“Some people can be very aggressive and are just not very nice.

“You’ve got to take the good with the bad, really.

- Advertisement -
Beauty pageant mum Catherine Oliver spends £2,500 a year on competitions and clothes for her daughter Ava, 5, despite facing criticism from other parents. She remains proud.
Ava at a beauty pageant. (Picture: Jam Press)

“I am proud of her.”

Preparations for the pageants are pretty intense, with daily practice sessions.

The mum said: “We practice on a day-to-day basis.

“It is quite stressful when you have to be up at 6am, when you’ve got a long-haul drive.

“Ava has an evening wear routine.

“You’ve got a stage, all the lights, the cameras – all the professional photographers taking the pictures.

“She’s just currently chosen a new set of outfits.

“I have a lady that makes all Ava’s dresses – from measuring her to making it herself.

“At the minute, it’s costing me and her dad about £200 for outfits but if you wanted something more heavily rhinestone, it can cost anywhere from £200-£2,000.

“As long as you’ve got that sash on and make an appearance it counts.

“Pageants are definitely a hobby.”

It can be expensive to put everything together.

Aside from the dress cost, the family also pay a pageant entry fee, as well as hotel and petrol costs.

She said: “Ava [also] does a lot for charity, a lot of hospital stuff.

Beauty pageant mum Catherine Oliver spends £2,500 a year on competitions and clothes for her daughter Ava, 5, despite facing criticism from other parents. She remains proud.
Ava. (Picture: Jam Press)

“At one point, she was doing two pageants every weekend.

“But it’s a lot of sticking and glueing and writing for her.

“For finals, it’s £60 for her entry.

“You’ve got the hotel and that’s an extra cost.

“Then, the petrol and charity pageants – they can range up to £40 per entry.

“I want to say with all the dresses and everything [we spend] up to £2,500 a year.

“This includes hotels and everything else. It all adds up.”

READ MORE: “I am a woman with a beard – this is how I cope with my hairy chin during summer months”

Have a story to tell? Hello@whatsthejam.com
TAGGED: beauty, children, Fashion, Mums, Parenting, slammed

Sign Up For Daily Newsletter

Be keep up! Get the latest breaking news delivered straight to your inbox.
[mc4wp_form]
By signing up, you agree to our Terms of Use and acknowledge the data practices in our Privacy Policy. You may unsubscribe at any time.
Share This Article
Facebook Twitter Copy Link Print
Share
What do you think?
Love0
Sad0
Happy0
Sleepy0
Angry0
Dead0
Wink0
Previous Article AC Hotel Glasgow is hiring a Breakfast Jester for the Edinburgh Fringe Festival, offering free accommodation and travel. Entertain guests with morning comedy twice a week. Hotel posts job ad for ‘banter merchant’ to entertain guests during Edinburgh Festival Fringe
Next Article An anonymous Good Samaritan is sending cash-filled envelopes to UK charities, with the latest donation of £1,060 going to Penny Brohn UK. It's the fifth such gift since May. Mystery Good Samaritan hands out wads of cash to charities
Leave a comment Leave a comment

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Stay Connected

235.3k Followers Like
69.1k Followers Follow
11.6k Followers Pin
56.4k Followers Follow
136k Subscribers Subscribe
4.4k Followers Follow
- Advertisement -
Ad imageAd image

Latest News

Brits were filmed shoving past kids and hurling sunbeds in a chaotic pool stampede in Salou - queuing two hours before it even opened to bag the best spot.
Brits shove past each other in sunbed wars stampede to secure best spot by pool
Holidays and Travel 17 July 2026
A hen party's dream Ibiza trip descended into chaos after their Booking.com apartment vanished from the site days before the flight - leaving them scrambling.
Hen do ‘homeless’ on party island as £1,800 Booking.com flat they booked simply DISAPPEARS
Holidays and Travel 17 July 2026
A YouTube mum of eight has revealed her family's eye-watering $15,000-a-month bills - yet still insists kids are 'cheap' and there's 'no excuse' not to have them.
Mum-of-eight YouTuber reveals ‘kids are cheap’ – despite $15,000-a-month bills for her brood
Lifestyle 17 July 2026
Teacher flies to another country for lunch as it’s ‘cheaper than day out in UK’
Holidays and Travel 17 July 2026

You Might also Like

A YouTube mum of eight has revealed her family's eye-watering $15,000-a-month bills - yet still insists kids are 'cheap' and there's 'no excuse' not to have them.
Lifestyle

Mum-of-eight YouTuber reveals ‘kids are cheap’ – despite $15,000-a-month bills for her brood

17 July 2026
Self-confessed "shopaholic" Holly Wood reveals how she nabbed a £168 designer skirt from one of her favourite brands for just £6 in a Manchester charity shop.
Lifestyle

Bargain hunting ‘shopaholic’ nabs designer £168 skirt for just £6

15 July 2026
Mum, 39, often mistaken for her 14-year-old daughter's sister has to whip out her ID to prove it, crediting her youthful looks to "good old Polish genes".
Lifestyle

‘People think I’m my 14-year-old daughter’s SISTER – I need to show my ID to prove I’m her mum’

14 July 2026
Britain's first Childhood Independence Index reveals the everyday firsts - sleepovers, solo shopping, later nights - that make kids feel truly grown up.
UK News

Britain’s first-ever ‘Childhood Independence Index’ reveals the everyday moments that make kids feel all grown up

10 July 2026
Single mum feeds her family of three for just £174.30 a month by rescuing yellow-sticker bargains and unwanted food pantry finds to cook creative meals.
Life Hacks

‘I learned how to feed my family for less than £6 a day as a single mum once ridden with debt’

9 July 2026
CEO sparks furious online backlash after offering staff a lie-in for England's World Cup match, but only if they can prove they watched the game.
UK News

Boss emails RULE banning lie-ins after late-night England game – and fuming Brits turn on him

7 July 2026
Mum-of-three goes viral for planning her children's entire six-week summer holiday months in advance, saving money and stress with a detailed daily itinerary.
Holidays and Travel

Mum-of-three goes viral with military-level itinerary to survive summer holidays

7 July 2026
Mum fined £160 for pulling her five-year-old out of school for a Mallorca holiday says she has no regrets, as the term-time trip saved her family £1,280.
Holidays and Travel

‘I was fined £160 for taking my kids out of school to go on holiday – I don’t care, it saved me £1,280’

7 July 2026
//

What’s The Jam is your one stop website for the latest viral and weird news from around the world.

 
Have a story to tell? Hello@whatsthejam.com

Quick Link

  • Customize Interests
  • Bookmarks
  • Write for Us
  • Newsletter
  • About Us

Top Categories

  • UK News
  • World News
  • Latest Videos
  • Lifestyle
  • Super Viral

Sign Up for Our Newsletter

Subscribe to our newsletter to get our newest articles instantly!

[mc4wp_form]

What's The JamWhat's The Jam
Follow US
© 2023 What's The Jam. All Rights Reserved.
Go to mobile version
adbanner
AdBlock Detected
Our site is an advertising supported site. Please whitelist to support our site.
Okay, I'll Whitelist
Welcome Back!

Sign in to your account

Lost your password?