By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
What's The JamWhat's The Jam
  • Home
  • Latest News
    • UK News
    • World News
  • Super ViralHot
  • Lifestyle
    • Health and Fitness
    • Photography
    • Property
  • Humor
  • Celebrity
  • Weird
  • Videos
  • All Topics
    • Babies and Kids
    • Celebrity
    • Comedy and Humor
    • Documentary and Reportage
    • Fails
    • Health and Fitness
    • Holidays and Travel
    • Influencers and Models
    • Latest Videos
    • Life Hacks
    • Lifestyle
    • Nature and Wildlife
    • Pets and Animals
    • Photography
    • Property
    • Real Life
    • Sport
    • Strange and Bizarre
    • Super Viral
    • UK News
    • World News
Search
  • Health and Fitness
  • Holidays and Travel
  • Nature and Wildlife
  • Pets and Animals
  • Photography
  • Babies and Kids
  • Comedy and Humor
  • Fails
  • Real Life
  • Strange and Bizarre
  • Submit News
  • Customize Interests
  • Bookmarks
  • Newsletter
  • Who Are We
  • Privacy
  • Terms
  • Write For Us
  • Advertise
  • Contact
© 2023 What's The Jam. All Rights Reserved.
Reading: ‘I spend £500 a month on my pooch – he goes on holidays ABROAD with me and has lavish birthday parties’
Share
Notification Show More
Aa
What's The JamWhat's The Jam
Aa
  • News
  • World
  • Viral
  • Funny
  • Weird
  • Celebrity
  • DIY
  • Lifestyle
  • Sport
  • Videos
Search
  • Home
    • News
    • World
    • Super Viral
    • Videos
  • All Topics
    • Babies and Kids
    • Celebrity
    • Comedy and Humor
    • Documentary and Reportage
    • Fails
    • Health and Fitness
    • Holidays and Travel
    • Influencers and Models
    • Life Hacks
    • Lifestyle
    • Nature and Wildlife
    • Pets and Animals
    • Photography
    • Property
    • Real Life
    • Sport
    • Strange and Bizarre
  • Quick Links
    • Customize Interests
    • Bookmarks
    • Privacy Policy
    • Terms of use
    • Write For Us
    • Advertise
    • Contact
Have an existing account? Sign In
Follow US
  • Privacy
  • Terms
  • Write For Us
  • Advertise
  • Contact
© 2023 What's The Jam. All Rights Reserved.
A devoted dog owner spends £500 a month on his Border Terrier, Bruce, including holidays abroad, £160 grooming sessions, and an £800 birthday party, calling him his "pride and joy."
Pets and Animals

‘I spend £500 a month on my pooch – he goes on holidays ABROAD with me and has lavish birthday parties’

Katie Dollard
Last updated: 2025/01/21 at 8:31 AM
Katie Dollard
Share
4 Min Read
Aaron with Bruce. (Jam Press/ManyPets)
SHARE

A dog owner has revealed that they spend at least £500 per month on their “spoilt” pooch – including going on holidays abroad.

Aaron, 33, is “obsessed” with his four-year-old pup, Bruce, a Border Terrier.

So much so, that he even has a tattoo of his paw on his arm.

READ MORE: Dopey dog miraculously survived 42ft plunge and now looking for new owner

- Advertisement -

Bruce, who has at least £500 a month spent on him, has been to Ireland and Spain – and most recently, had an £800 birthday party.

A devoted dog owner spends £500 a month on his Border Terrier, Bruce, including holidays abroad, £160 grooming sessions, and an £800 birthday party, calling him his "pride and joy."
Aaron with Bruce. (Jam Press/ManyPets)

“I spent my bonus throwing an extravagant party for him, [with] doggie treats, champagne and a new bed,” the general manager, who lives in London, told What’s The Jam.

“My friends think one of the most outrageous things I’ve done is getting him a passport so he could travel to Ireland and Spain for our holidays.

A devoted dog owner spends £500 a month on his Border Terrier, Bruce, including holidays abroad, £160 grooming sessions, and an £800 birthday party, calling him his "pride and joy."
Bruce. (Jam Press/ManyPets)

“If I’m going, Bruce is going.

“His photo in his passport is something I will cherish forever.

- Advertisement -

“He’s also European which I think is pretty glam.

“My boyfriend did once ask, if you had the choose me or Bruce, who would you choose?

A devoted dog owner spends £500 a month on his Border Terrier, Bruce, including holidays abroad, £160 grooming sessions, and an £800 birthday party, calling him his "pride and joy."
Bruce. (Jam Press/ManyPets)

“Boyfriends come and go but Brucies are for life.”

- Advertisement -

Bruce, who gets groomed up to six times a year at £160 a visit, also has his own postal deliveries of fresh meat from the butchers.

A devoted dog owner spends £500 a month on his Border Terrier, Bruce, including holidays abroad, £160 grooming sessions, and an £800 birthday party, calling him his "pride and joy."
Aaron with Bruce. (Jam Press/ManyPets)

He said: “We have a butcher who sends us all their leftovers they can’t sell, in a cute cardboard box, wrapped and tied with lace addressed to him.

“It’s not cheap, but it’s cute.

“I also love buying him new beds every few months.

“Only the best for my Brucie.

“Toys also cost me a fortune. No matter how strong it is, he rips it.

“But he’s worth it.

A devoted dog owner spends £500 a month on his Border Terrier, Bruce, including holidays abroad, £160 grooming sessions, and an £800 birthday party, calling him his "pride and joy."
Aaron with Bruce. (Jam Press/ManyPets)

The monthly cost includes foods, treats, vet membership, grooming and “other bits and bobs”.

Aaron and Bruce’s relationship comes as it was found that 64% of dog owners believe their pet’s happiness is more important than their own.

The findings, by pet insurance brand ManyPets, also showed that 48% of people put their pet’s needs over their partner’s or children’s.

For Aaron, this rings true – and says he’ll always put his furry pal’s happiness before his own.

A devoted dog owner spends £500 a month on his Border Terrier, Bruce, including holidays abroad, £160 grooming sessions, and an £800 birthday party, calling him his "pride and joy."
Bruce. (Jam Press/ManyPets)

He added: “Bruce is my absolute pride and joy.

“If I’m being totally honest, I think Bruce saved my life.

“During the pandemic, living alone and unable to work, it was Bruce’s arrival that changed everything.

A devoted dog owner spends £500 a month on his Border Terrier, Bruce, including holidays abroad, £160 grooming sessions, and an £800 birthday party, calling him his "pride and joy."
Aaron with Bruce. (Jam Press/ManyPets)

“Bruce kept me going every single day. We’d walk from dawn till dusk.

“Partners in crime.”

READ MORE: ‘People call me crazy for turning my spare room into a bedroom for the DOGS but they are like my children’

Have a story to tell? Hello@whatsthejam.com
TAGGED: animals, dogs, holidays, Luxury, travelling, Vacation

Sign Up For Daily Newsletter

Be keep up! Get the latest breaking news delivered straight to your inbox.
[mc4wp_form]
By signing up, you agree to our Terms of Use and acknowledge the data practices in our Privacy Policy. You may unsubscribe at any time.
Share This Article
Facebook Twitter Copy Link Print
Share
What do you think?
Love0
Sad0
Happy0
Sleepy0
Angry0
Dead0
Wink0
Previous Article A four-month-old Belgian Malinois cross named Brian survived a 42ft fall from a third-story window, recovering with minor injuries, and is now seeking an active, loving home. Dopey dog miraculously survived 42ft plunge and now looking for new owner
Next Article A diamond bracelet gifted to Elizabeth Taylor by Michael Jackson is set to be auctioned in Salisbury, estimated to fetch £70,000, showcasing their enduring 20-year friendship. Bracelet gifted to Elizabeth Taylor by Michael Jackson to sell for £70,000
Leave a comment Leave a comment

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Stay Connected

235.3k Followers Like
69.1k Followers Follow
11.6k Followers Pin
56.4k Followers Follow
136k Subscribers Subscribe
4.4k Followers Follow
- Advertisement -
Ad imageAd image

Latest News

Dog walkers stumbled upon 2,000-year-old Roman-era footprints on a Scottish beach - but archaeologists had just 48 hours to record them before storms destroyed the site forever.
Two-thousand-year-old FOOTPRINTS dating from height of Roman Empire found imprinted in sand by dog walkers
UK News 20 February 2026
Iconic props from Conan the Destroyer, Wonder Woman and Doctor Strange are set to fetch £200,000 at auction, including swords, shields and superhero relics
Superhero and blockbuster film props wielded by Hollywood royalty set to sell for £200,000 at auction
UK News 20 February 2026
Residents at The Grand Care Home were delighted as penguins Widget and Pringle visited, offering cuddles and unforgettable close up encounters
Penguins charm care home residents during ‘magical’ visit
UK News 20 February 2026
A New York woman was stunned after spotting a snowy rat highway outside her home, sharing viral footage of thousands of tiny paw prints across the city streets
Woman left shocked by rodent infestation in neighbourhood – ‘Rats rule this city’
Super Viral 20 February 2026

You Might also Like

Residents at The Grand Care Home were delighted as penguins Widget and Pringle visited, offering cuddles and unforgettable close up encounters
UK News

Penguins charm care home residents during ‘magical’ visit

20 February 2026
A couple who took their baby to 17 countries before her first birthday say all parents should do the same - and have shared their top tips for stress-free travel with an infant.
Holidays and Travel

‘I took my baby to 17 countries BEFORE her FIRST birthday and I urge parents to do the same’

20 February 2026
Tourist Tina Patterson sparked backlash after blasting £100 room service at Hilton Hawaiian Village Waikiki, saying the small takeaway style portions were not worth it
Holidays and Travel

Tourist slammed after complaining about £100 room service with ‘minimal amount of food’

19 February 2026
Two clever bears broke into a restaurant in Tibet, China, by lifting a security shutter - and the owner only found out after the video went viral on social media. Here's what happened.
Pets and Animals

Hungry bears cleverly open security shutter and break into restaurant

18 February 2026
Welsh ice hockey fan John McAllister flew 1,400 miles for an 18 hour Milan day trip to watch Winter Olympics action, spending just £96 on flights, taxi and match ticket
Holidays and Travel

Hockey lover jets off on extreme 1,400-mile ONE day trip to watch Winter Olympics – for less than £100

18 February 2026
Former doorman Henry Nenonen has visited 65 countries after quitting his job to travel full time, revealing his top airport lounges and dream to become Finland’s leading travel YouTuber
World News

I quit my doorman job to travel the world – now I’ve been to 65 countries

16 February 2026
Park rangers discovered a carpet python lurking in a toilet bowl at an Australian national park. The viral video showing the snake in the loo gained 390,000 views.
Nature and Wildlife

Park rangers go viral finding huge snake hiding in toilet

13 February 2026
A smiling seal struck poses while soaking up winter sun on a quiet UK beach, delighting photographers and fans after the charming marine model was caught on camera
Nature and Wildlife

Amazing snaps of posing SEAL with beaming smile soaking up the sun on British beach

13 February 2026
//

What’s The Jam is your one stop website for the latest viral and weird news from around the world.

 
Have a story to tell? Hello@whatsthejam.com

Quick Link

  • Customize Interests
  • Bookmarks
  • Write for Us
  • Newsletter
  • About Us

Top Categories

  • UK News
  • World News
  • Latest Videos
  • Lifestyle
  • Super Viral

Sign Up for Our Newsletter

Subscribe to our newsletter to get our newest articles instantly!

[mc4wp_form]

What's The JamWhat's The Jam
Follow US
© 2023 What's The Jam. All Rights Reserved.
Go to mobile version
adbanner
AdBlock Detected
Our site is an advertising supported site. Please whitelist to support our site.
Okay, I'll Whitelist
Welcome Back!

Sign in to your account

Lost your password?