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Reading: ‘I spend £500 a month on my pooch – he goes on holidays ABROAD with me and has lavish birthday parties’
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A devoted dog owner spends £500 a month on his Border Terrier, Bruce, including holidays abroad, £160 grooming sessions, and an £800 birthday party, calling him his "pride and joy."
Pets and Animals

‘I spend £500 a month on my pooch – he goes on holidays ABROAD with me and has lavish birthday parties’

Katie Dollard
Last updated: 2025/01/21 at 8:31 AM
Katie Dollard
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4 Min Read
Aaron with Bruce. (Jam Press/ManyPets)
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A dog owner has revealed that they spend at least £500 per month on their “spoilt” pooch – including going on holidays abroad.

Aaron, 33, is “obsessed” with his four-year-old pup, Bruce, a Border Terrier.

So much so, that he even has a tattoo of his paw on his arm.

READ MORE: Dopey dog miraculously survived 42ft plunge and now looking for new owner

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Bruce, who has at least £500 a month spent on him, has been to Ireland and Spain – and most recently, had an £800 birthday party.

A devoted dog owner spends £500 a month on his Border Terrier, Bruce, including holidays abroad, £160 grooming sessions, and an £800 birthday party, calling him his "pride and joy."
Aaron with Bruce. (Jam Press/ManyPets)

“I spent my bonus throwing an extravagant party for him, [with] doggie treats, champagne and a new bed,” the general manager, who lives in London, told What’s The Jam.

“My friends think one of the most outrageous things I’ve done is getting him a passport so he could travel to Ireland and Spain for our holidays.

A devoted dog owner spends £500 a month on his Border Terrier, Bruce, including holidays abroad, £160 grooming sessions, and an £800 birthday party, calling him his "pride and joy."
Bruce. (Jam Press/ManyPets)

“If I’m going, Bruce is going.

“His photo in his passport is something I will cherish forever.

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“He’s also European which I think is pretty glam.

“My boyfriend did once ask, if you had the choose me or Bruce, who would you choose?

A devoted dog owner spends £500 a month on his Border Terrier, Bruce, including holidays abroad, £160 grooming sessions, and an £800 birthday party, calling him his "pride and joy."
Bruce. (Jam Press/ManyPets)

“Boyfriends come and go but Brucies are for life.”

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Bruce, who gets groomed up to six times a year at £160 a visit, also has his own postal deliveries of fresh meat from the butchers.

A devoted dog owner spends £500 a month on his Border Terrier, Bruce, including holidays abroad, £160 grooming sessions, and an £800 birthday party, calling him his "pride and joy."
Aaron with Bruce. (Jam Press/ManyPets)

He said: “We have a butcher who sends us all their leftovers they can’t sell, in a cute cardboard box, wrapped and tied with lace addressed to him.

“It’s not cheap, but it’s cute.

“I also love buying him new beds every few months.

“Only the best for my Brucie.

“Toys also cost me a fortune. No matter how strong it is, he rips it.

“But he’s worth it.

A devoted dog owner spends £500 a month on his Border Terrier, Bruce, including holidays abroad, £160 grooming sessions, and an £800 birthday party, calling him his "pride and joy."
Aaron with Bruce. (Jam Press/ManyPets)

The monthly cost includes foods, treats, vet membership, grooming and “other bits and bobs”.

Aaron and Bruce’s relationship comes as it was found that 64% of dog owners believe their pet’s happiness is more important than their own.

The findings, by pet insurance brand ManyPets, also showed that 48% of people put their pet’s needs over their partner’s or children’s.

For Aaron, this rings true – and says he’ll always put his furry pal’s happiness before his own.

A devoted dog owner spends £500 a month on his Border Terrier, Bruce, including holidays abroad, £160 grooming sessions, and an £800 birthday party, calling him his "pride and joy."
Bruce. (Jam Press/ManyPets)

He added: “Bruce is my absolute pride and joy.

“If I’m being totally honest, I think Bruce saved my life.

“During the pandemic, living alone and unable to work, it was Bruce’s arrival that changed everything.

A devoted dog owner spends £500 a month on his Border Terrier, Bruce, including holidays abroad, £160 grooming sessions, and an £800 birthday party, calling him his "pride and joy."
Aaron with Bruce. (Jam Press/ManyPets)

“Bruce kept me going every single day. We’d walk from dawn till dusk.

“Partners in crime.”

READ MORE: ‘People call me crazy for turning my spare room into a bedroom for the DOGS but they are like my children’

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