By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
What's The JamWhat's The Jam
  • Home
  • Latest News
    • UK News
    • World News
  • Super ViralHot
  • Lifestyle
    • Health and Fitness
    • Photography
    • Property
  • Humor
  • Celebrity
  • Weird
  • Videos
  • All Topics
    • Babies and Kids
    • Celebrity
    • Comedy and Humor
    • Documentary and Reportage
    • Fails
    • Health and Fitness
    • Holidays and Travel
    • Influencers and Models
    • Latest Videos
    • Life Hacks
    • Lifestyle
    • Nature and Wildlife
    • Pets and Animals
    • Photography
    • Property
    • Real Life
    • Sport
    • Strange and Bizarre
    • Super Viral
    • UK News
    • World News
Search
  • Health and Fitness
  • Holidays and Travel
  • Nature and Wildlife
  • Pets and Animals
  • Photography
  • Babies and Kids
  • Comedy and Humor
  • Fails
  • Real Life
  • Strange and Bizarre
  • Submit News
  • Customize Interests
  • Bookmarks
  • Newsletter
  • Who Are We
  • Privacy
  • Terms
  • Write For Us
  • Advertise
  • Contact
© 2023 What's The Jam. All Rights Reserved.
Reading: ‘I spend £500 a month on my pooch – he goes on holidays ABROAD with me and has lavish birthday parties’
Share
Notification Show More
Aa
What's The JamWhat's The Jam
Aa
  • News
  • World
  • Viral
  • Funny
  • Weird
  • Celebrity
  • DIY
  • Lifestyle
  • Sport
  • Videos
Search
  • Home
    • News
    • World
    • Super Viral
    • Videos
  • All Topics
    • Babies and Kids
    • Celebrity
    • Comedy and Humor
    • Documentary and Reportage
    • Fails
    • Health and Fitness
    • Holidays and Travel
    • Influencers and Models
    • Life Hacks
    • Lifestyle
    • Nature and Wildlife
    • Pets and Animals
    • Photography
    • Property
    • Real Life
    • Sport
    • Strange and Bizarre
  • Quick Links
    • Customize Interests
    • Bookmarks
    • Privacy Policy
    • Terms of use
    • Write For Us
    • Advertise
    • Contact
Have an existing account? Sign In
Follow US
  • Privacy
  • Terms
  • Write For Us
  • Advertise
  • Contact
© 2023 What's The Jam. All Rights Reserved.
A devoted dog owner spends £500 a month on his Border Terrier, Bruce, including holidays abroad, £160 grooming sessions, and an £800 birthday party, calling him his "pride and joy."
Pets and Animals

‘I spend £500 a month on my pooch – he goes on holidays ABROAD with me and has lavish birthday parties’

Katie Dollard
Last updated: 2025/01/21 at 8:31 AM
Katie Dollard
Share
4 Min Read
Aaron with Bruce. (Jam Press/ManyPets)
SHARE

A dog owner has revealed that they spend at least £500 per month on their “spoilt” pooch – including going on holidays abroad.

Aaron, 33, is “obsessed” with his four-year-old pup, Bruce, a Border Terrier.

So much so, that he even has a tattoo of his paw on his arm.

READ MORE: Dopey dog miraculously survived 42ft plunge and now looking for new owner

- Advertisement -

Bruce, who has at least £500 a month spent on him, has been to Ireland and Spain – and most recently, had an £800 birthday party.

A devoted dog owner spends £500 a month on his Border Terrier, Bruce, including holidays abroad, £160 grooming sessions, and an £800 birthday party, calling him his "pride and joy."
Aaron with Bruce. (Jam Press/ManyPets)

“I spent my bonus throwing an extravagant party for him, [with] doggie treats, champagne and a new bed,” the general manager, who lives in London, told What’s The Jam.

“My friends think one of the most outrageous things I’ve done is getting him a passport so he could travel to Ireland and Spain for our holidays.

A devoted dog owner spends £500 a month on his Border Terrier, Bruce, including holidays abroad, £160 grooming sessions, and an £800 birthday party, calling him his "pride and joy."
Bruce. (Jam Press/ManyPets)

“If I’m going, Bruce is going.

“His photo in his passport is something I will cherish forever.

- Advertisement -

“He’s also European which I think is pretty glam.

“My boyfriend did once ask, if you had the choose me or Bruce, who would you choose?

A devoted dog owner spends £500 a month on his Border Terrier, Bruce, including holidays abroad, £160 grooming sessions, and an £800 birthday party, calling him his "pride and joy."
Bruce. (Jam Press/ManyPets)

“Boyfriends come and go but Brucies are for life.”

- Advertisement -

Bruce, who gets groomed up to six times a year at £160 a visit, also has his own postal deliveries of fresh meat from the butchers.

A devoted dog owner spends £500 a month on his Border Terrier, Bruce, including holidays abroad, £160 grooming sessions, and an £800 birthday party, calling him his "pride and joy."
Aaron with Bruce. (Jam Press/ManyPets)

He said: “We have a butcher who sends us all their leftovers they can’t sell, in a cute cardboard box, wrapped and tied with lace addressed to him.

“It’s not cheap, but it’s cute.

“I also love buying him new beds every few months.

“Only the best for my Brucie.

“Toys also cost me a fortune. No matter how strong it is, he rips it.

“But he’s worth it.

A devoted dog owner spends £500 a month on his Border Terrier, Bruce, including holidays abroad, £160 grooming sessions, and an £800 birthday party, calling him his "pride and joy."
Aaron with Bruce. (Jam Press/ManyPets)

The monthly cost includes foods, treats, vet membership, grooming and “other bits and bobs”.

Aaron and Bruce’s relationship comes as it was found that 64% of dog owners believe their pet’s happiness is more important than their own.

The findings, by pet insurance brand ManyPets, also showed that 48% of people put their pet’s needs over their partner’s or children’s.

For Aaron, this rings true – and says he’ll always put his furry pal’s happiness before his own.

A devoted dog owner spends £500 a month on his Border Terrier, Bruce, including holidays abroad, £160 grooming sessions, and an £800 birthday party, calling him his "pride and joy."
Bruce. (Jam Press/ManyPets)

He added: “Bruce is my absolute pride and joy.

“If I’m being totally honest, I think Bruce saved my life.

“During the pandemic, living alone and unable to work, it was Bruce’s arrival that changed everything.

A devoted dog owner spends £500 a month on his Border Terrier, Bruce, including holidays abroad, £160 grooming sessions, and an £800 birthday party, calling him his "pride and joy."
Aaron with Bruce. (Jam Press/ManyPets)

“Bruce kept me going every single day. We’d walk from dawn till dusk.

“Partners in crime.”

READ MORE: ‘People call me crazy for turning my spare room into a bedroom for the DOGS but they are like my children’

Have a story to tell? Hello@whatsthejam.com
TAGGED: animals, dogs, holidays, Luxury, travelling, Vacation

Sign Up For Daily Newsletter

Be keep up! Get the latest breaking news delivered straight to your inbox.
[mc4wp_form]
By signing up, you agree to our Terms of Use and acknowledge the data practices in our Privacy Policy. You may unsubscribe at any time.
Share This Article
Facebook Twitter Copy Link Print
Share
What do you think?
Love0
Sad0
Happy0
Sleepy0
Angry0
Dead0
Wink0
Previous Article A four-month-old Belgian Malinois cross named Brian survived a 42ft fall from a third-story window, recovering with minor injuries, and is now seeking an active, loving home. Dopey dog miraculously survived 42ft plunge and now looking for new owner
Next Article A diamond bracelet gifted to Elizabeth Taylor by Michael Jackson is set to be auctioned in Salisbury, estimated to fetch £70,000, showcasing their enduring 20-year friendship. Bracelet gifted to Elizabeth Taylor by Michael Jackson to sell for £70,000
Leave a comment Leave a comment

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Stay Connected

235.3k Followers Like
69.1k Followers Follow
11.6k Followers Pin
56.4k Followers Follow
136k Subscribers Subscribe
4.4k Followers Follow
- Advertisement -
Ad imageAd image

Latest News

A rare 300-year-old longcase clock by famed horologist George Graham, once owned by former Chancellor Sir Michael Hicks Beach, is heading to auction with a £60,000 estimate.
Rare 300-year-old clock owned by one of Britain’s longest-serving Chancellors goes on sale for £60,000
UK News 6 March 2026
Make-up artist Dara Mackenzie looks so much like Ariana Grande that people scream at her in the street - but trolls accuse her of impersonating the star. See the likeness.
Ariana Grande lookalike says people ‘scream’ at her in public
Lifestyle 6 March 2026
A dancer in New York pays nearly $4,000 a month to share a tiny cubicle sized apartment, saying the sky high rent is worth it while she chases her dream career.
‘Insane’ flat the size of a CUBICLE costs $4,000 a month to rent
Property 6 March 2026
Alicia McCarvell hits back at trolls who say she should change her looks to match her ripped husband, as the viral TikTok creator defends love beyond society’s beauty standards.
Trolls say I need to make an effort to look better for my husband because he’s ripped but looks are temporary
Lifestyle 6 March 2026

You Might also Like

A 109 year old giant tortoise named Esmerelda underwent a rare CT scan and endoscopy as part of her care, with zookeepers carefully transporting the 135kg reptile for checks.
Pets and Animals

Giant tortoise, 109, has specialist CT scan

6 March 2026
Five tiny fox cubs fell six feet from a car engine during a service in Bromley - but were reunited with their mum in a heartwarming nighttime rescue operation on the driveway.
Pets and Animals

Five tiny fox cubs reunited with mum after shock of them plunging from EV car engine during service

5 March 2026
British Shorthair cat Obi with striking orange eyes has gone from needing life-saving surgery to starring in TV adverts and a K-pop music video thanks to his Instagram fame.
Pets and Animals

British cat with ORANGE eyes star of television adverts and popular K-pop music video

5 March 2026
A Japanese museum is asking visitors to smell horse poo to help save the critically-endangered Kiso Horse - and researchers say the bizarre strategy is actually working.
Strange and Bizarre

Museum boosts animal conservation – by asking visitors to smell POO

5 March 2026
A German man has been travelling the world on a jet ski for over 120 days despite only riding one three times before - and plans to cross the Atlantic on his global adventure.
Holidays and Travel

‘I’ve been travelling around the world on a jet ski for 120 days – and I’m not stopping anytime soon’

4 March 2026
Cheeky monkey punches woman in the head after breaking into her home and stealing an egg roll in Taiwan - while her two children slept nearby during the early morning raid.
World News

Monkey punches woman in head after stealing egg roll from home

3 March 2026
Couple left stunned after moving into their bargain £52,000 home to find 43 stray cats living inside - now they have turned it into a rescue centre to save every single one.
Pets and Animals

‘We found 43 stray CATS living in our new £52,000 home on the day we moved in’

3 March 2026
Two rare 10ft oarfish, often dubbed harbingers of doom, were dramatically rescued after washing ashore in Mexico, stunning a family on holiday.
Nature and Wildlife

Harbingers of doom’ sea monsters rescued after stranding on beach

2 March 2026
//

What’s The Jam is your one stop website for the latest viral and weird news from around the world.

 
Have a story to tell? Hello@whatsthejam.com

Quick Link

  • Customize Interests
  • Bookmarks
  • Write for Us
  • Newsletter
  • About Us

Top Categories

  • UK News
  • World News
  • Latest Videos
  • Lifestyle
  • Super Viral

Sign Up for Our Newsletter

Subscribe to our newsletter to get our newest articles instantly!

[mc4wp_form]

What's The JamWhat's The Jam
Follow US
© 2023 What's The Jam. All Rights Reserved.
Go to mobile version
adbanner
AdBlock Detected
Our site is an advertising supported site. Please whitelist to support our site.
Okay, I'll Whitelist
Welcome Back!

Sign in to your account

Lost your password?