By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
What's The JamWhat's The Jam
  • Home
  • Latest News
    • UK News
    • World News
  • Super ViralHot
  • Lifestyle
    • Health and Fitness
    • Photography
    • Property
  • Humor
  • Celebrity
  • Weird
  • Videos
  • All Topics
    • Babies and Kids
    • Celebrity
    • Comedy and Humor
    • Documentary and Reportage
    • Fails
    • Health and Fitness
    • Holidays and Travel
    • Influencers and Models
    • Latest Videos
    • Life Hacks
    • Lifestyle
    • Nature and Wildlife
    • Pets and Animals
    • Photography
    • Property
    • Real Life
    • Sport
    • Strange and Bizarre
    • Super Viral
    • UK News
    • World News
Search
  • Health and Fitness
  • Holidays and Travel
  • Nature and Wildlife
  • Pets and Animals
  • Photography
  • Babies and Kids
  • Comedy and Humor
  • Fails
  • Real Life
  • Strange and Bizarre
  • Submit News
  • Customize Interests
  • Bookmarks
  • Newsletter
  • Who Are We
  • Privacy
  • Terms
  • Write For Us
  • Advertise
  • Contact
© 2023 What's The Jam. All Rights Reserved.
Reading: ‘I spend £500 a month on my pooch – he goes on holidays ABROAD with me and has lavish birthday parties’
Share
Notification Show More
Aa
What's The JamWhat's The Jam
Aa
  • News
  • World
  • Viral
  • Funny
  • Weird
  • Celebrity
  • DIY
  • Lifestyle
  • Sport
  • Videos
Search
  • Home
    • News
    • World
    • Super Viral
    • Videos
  • All Topics
    • Babies and Kids
    • Celebrity
    • Comedy and Humor
    • Documentary and Reportage
    • Fails
    • Health and Fitness
    • Holidays and Travel
    • Influencers and Models
    • Life Hacks
    • Lifestyle
    • Nature and Wildlife
    • Pets and Animals
    • Photography
    • Property
    • Real Life
    • Sport
    • Strange and Bizarre
  • Quick Links
    • Customize Interests
    • Bookmarks
    • Privacy Policy
    • Terms of use
    • Write For Us
    • Advertise
    • Contact
Have an existing account? Sign In
Follow US
  • Privacy
  • Terms
  • Write For Us
  • Advertise
  • Contact
© 2023 What's The Jam. All Rights Reserved.
A devoted dog owner spends £500 a month on his Border Terrier, Bruce, including holidays abroad, £160 grooming sessions, and an £800 birthday party, calling him his "pride and joy."
Pets and Animals

‘I spend £500 a month on my pooch – he goes on holidays ABROAD with me and has lavish birthday parties’

Katie Dollard
Last updated: 2025/01/21 at 8:31 AM
Katie Dollard
Share
4 Min Read
Aaron with Bruce. (Jam Press/ManyPets)
SHARE

A dog owner has revealed that they spend at least £500 per month on their “spoilt” pooch – including going on holidays abroad.

Aaron, 33, is “obsessed” with his four-year-old pup, Bruce, a Border Terrier.

So much so, that he even has a tattoo of his paw on his arm.

READ MORE: Dopey dog miraculously survived 42ft plunge and now looking for new owner

- Advertisement -

Bruce, who has at least £500 a month spent on him, has been to Ireland and Spain – and most recently, had an £800 birthday party.

A devoted dog owner spends £500 a month on his Border Terrier, Bruce, including holidays abroad, £160 grooming sessions, and an £800 birthday party, calling him his "pride and joy."
Aaron with Bruce. (Jam Press/ManyPets)

“I spent my bonus throwing an extravagant party for him, [with] doggie treats, champagne and a new bed,” the general manager, who lives in London, told What’s The Jam.

“My friends think one of the most outrageous things I’ve done is getting him a passport so he could travel to Ireland and Spain for our holidays.

A devoted dog owner spends £500 a month on his Border Terrier, Bruce, including holidays abroad, £160 grooming sessions, and an £800 birthday party, calling him his "pride and joy."
Bruce. (Jam Press/ManyPets)

“If I’m going, Bruce is going.

“His photo in his passport is something I will cherish forever.

- Advertisement -

“He’s also European which I think is pretty glam.

“My boyfriend did once ask, if you had the choose me or Bruce, who would you choose?

A devoted dog owner spends £500 a month on his Border Terrier, Bruce, including holidays abroad, £160 grooming sessions, and an £800 birthday party, calling him his "pride and joy."
Bruce. (Jam Press/ManyPets)

“Boyfriends come and go but Brucies are for life.”

- Advertisement -

Bruce, who gets groomed up to six times a year at £160 a visit, also has his own postal deliveries of fresh meat from the butchers.

A devoted dog owner spends £500 a month on his Border Terrier, Bruce, including holidays abroad, £160 grooming sessions, and an £800 birthday party, calling him his "pride and joy."
Aaron with Bruce. (Jam Press/ManyPets)

He said: “We have a butcher who sends us all their leftovers they can’t sell, in a cute cardboard box, wrapped and tied with lace addressed to him.

“It’s not cheap, but it’s cute.

“I also love buying him new beds every few months.

“Only the best for my Brucie.

“Toys also cost me a fortune. No matter how strong it is, he rips it.

“But he’s worth it.

A devoted dog owner spends £500 a month on his Border Terrier, Bruce, including holidays abroad, £160 grooming sessions, and an £800 birthday party, calling him his "pride and joy."
Aaron with Bruce. (Jam Press/ManyPets)

The monthly cost includes foods, treats, vet membership, grooming and “other bits and bobs”.

Aaron and Bruce’s relationship comes as it was found that 64% of dog owners believe their pet’s happiness is more important than their own.

The findings, by pet insurance brand ManyPets, also showed that 48% of people put their pet’s needs over their partner’s or children’s.

For Aaron, this rings true – and says he’ll always put his furry pal’s happiness before his own.

A devoted dog owner spends £500 a month on his Border Terrier, Bruce, including holidays abroad, £160 grooming sessions, and an £800 birthday party, calling him his "pride and joy."
Bruce. (Jam Press/ManyPets)

He added: “Bruce is my absolute pride and joy.

“If I’m being totally honest, I think Bruce saved my life.

“During the pandemic, living alone and unable to work, it was Bruce’s arrival that changed everything.

A devoted dog owner spends £500 a month on his Border Terrier, Bruce, including holidays abroad, £160 grooming sessions, and an £800 birthday party, calling him his "pride and joy."
Aaron with Bruce. (Jam Press/ManyPets)

“Bruce kept me going every single day. We’d walk from dawn till dusk.

“Partners in crime.”

READ MORE: ‘People call me crazy for turning my spare room into a bedroom for the DOGS but they are like my children’

Have a story to tell? Hello@whatsthejam.com
TAGGED: animals, dogs, holidays, Luxury, travelling, Vacation

Sign Up For Daily Newsletter

Be keep up! Get the latest breaking news delivered straight to your inbox.
[mc4wp_form]
By signing up, you agree to our Terms of Use and acknowledge the data practices in our Privacy Policy. You may unsubscribe at any time.
Share This Article
Facebook Twitter Copy Link Print
Share
What do you think?
Love0
Sad0
Happy0
Sleepy0
Angry0
Dead0
Wink0
Previous Article A four-month-old Belgian Malinois cross named Brian survived a 42ft fall from a third-story window, recovering with minor injuries, and is now seeking an active, loving home. Dopey dog miraculously survived 42ft plunge and now looking for new owner
Next Article A diamond bracelet gifted to Elizabeth Taylor by Michael Jackson is set to be auctioned in Salisbury, estimated to fetch £70,000, showcasing their enduring 20-year friendship. Bracelet gifted to Elizabeth Taylor by Michael Jackson to sell for £70,000
Leave a comment Leave a comment

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Stay Connected

235.3k Followers Like
69.1k Followers Follow
11.6k Followers Pin
56.4k Followers Follow
136k Subscribers Subscribe
4.4k Followers Follow
- Advertisement -
Ad imageAd image

Latest News

Co-op faces criticism over grocery delivery robots as campaigners warn the autonomous machines could make UK pavements less safe and accessible for pedestrians
Co-op under fire as campaigners warn grocery delivery robots ‘present a danger’ to Brits
UK News 6 July 2026
Brits are loving new Strawberry Tango, now available exclusively at Iceland as a permanent flavour, with shoppers calling it the best Tango they’ve ever tasted
Brits spot ‘new, exclusive’ Tango flavour on supermarket shelves that is ‘best’ flavour ever
UK News 6 July 2026
Superfan Sammie Bell splashed £6,689 on 25 days following England at the World Cup - only to fly home just before their dramatic Mexico win.
England superfan flies home just BEFORE knockout game – £6K dream trip left in tatters
Sport 6 July 2026
A Mexico fan fell into a canal after boat-hopping to wave her flag at England supporters - who fished her out and celebrated with a singalong.
England fan rescues Mexico supporter from canal
World News 6 July 2026

You Might also Like

Superfan Sammie Bell splashed £6,689 on 25 days following England at the World Cup - only to fly home just before their dramatic Mexico win.
Sport

England superfan flies home just BEFORE knockout game – £6K dream trip left in tatters

6 July 2026
A brazen seagull marched into a Blackpool HMV and stole its door stop - and staff say it's the same bird that's been plotting the heist all week.
Pets and Animals

Startled staff chase cheeky seagull after it nicks shop doorstop

6 July 2026
A rare Caribbean flamingo chick has hatched at a Cornwall zoo, the third for proud parents Edwina and Anthony - and visitors can watch the family bond up close.
Pets and Animals

Adorable rare flamingo chick hatches at Brit zoo

6 July 2026
Injured bearded dragon Ned gets a custom 3D-printed leg splint, becoming the first animal at his sanctuary to receive the innovative treatment.
Pets and Animals

Lucky bearded dragon gets 3D-printed limb to walk again

3 July 2026
Adorable snow leopard twins have taken their first steps outside at a Scottish wildlife park - venturing from their den under the watchful eye of first-time mum Pari.
Pets and Animals

Adorable snow leopard cubs take first steps in UK wildlife park

3 July 2026
A clutch of intact fossilised dinosaur eggs, one of the rarest urban prehistoric finds in years, has been discovered in the heart of Guangzhou City, China.
World News

Extremely rare intact dinosaur eggs discovered in nest dating back millions of years

2 July 2026
A "psychic" cat named Milu with a 100% record has predicted a shock World Cup exit for holders Argentina at the hands of minnows Cape Verde in Miami.
Sport

‘Psychic cat’ predicts major upset for World Cup holders

2 July 2026
Brit mum who swapped London for the Croatian coast thought she was starting a dream life in the sun - but found herself lost, grieving and questioning her biggest decision.
Lifestyle

Brit mum quits London for Croatia on a WHIM – then breaks down crying in a supermarket aisle

2 July 2026
//

What’s The Jam is your one stop website for the latest viral and weird news from around the world.

 
Have a story to tell? Hello@whatsthejam.com

Quick Link

  • Customize Interests
  • Bookmarks
  • Write for Us
  • Newsletter
  • About Us

Top Categories

  • UK News
  • World News
  • Latest Videos
  • Lifestyle
  • Super Viral

Sign Up for Our Newsletter

Subscribe to our newsletter to get our newest articles instantly!

[mc4wp_form]

What's The JamWhat's The Jam
Follow US
© 2023 What's The Jam. All Rights Reserved.
Go to mobile version
adbanner
AdBlock Detected
Our site is an advertising supported site. Please whitelist to support our site.
Okay, I'll Whitelist
Welcome Back!

Sign in to your account

Lost your password?