By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
What's The JamWhat's The Jam
  • Home
  • Latest News
    • UK News
    • World News
  • Super ViralHot
  • Lifestyle
    • Health and Fitness
    • Photography
    • Property
  • Humor
  • Celebrity
  • Weird
  • Videos
  • All Topics
    • Babies and Kids
    • Celebrity
    • Comedy and Humor
    • Documentary and Reportage
    • Fails
    • Health and Fitness
    • Holidays and Travel
    • Influencers and Models
    • Latest Videos
    • Life Hacks
    • Lifestyle
    • Nature and Wildlife
    • Pets and Animals
    • Photography
    • Property
    • Real Life
    • Sport
    • Strange and Bizarre
    • Super Viral
    • UK News
    • World News
Search
  • Health and Fitness
  • Holidays and Travel
  • Nature and Wildlife
  • Pets and Animals
  • Photography
  • Babies and Kids
  • Comedy and Humor
  • Fails
  • Real Life
  • Strange and Bizarre
  • Submit News
  • Customize Interests
  • Bookmarks
  • Newsletter
  • Who Are We
  • Privacy
  • Terms
  • Write For Us
  • Advertise
  • Contact
© 2023 What's The Jam. All Rights Reserved.
Reading: ‘I spend £500 a month on my pooch – he goes on holidays ABROAD with me and has lavish birthday parties’
Share
Notification Show More
Aa
What's The JamWhat's The Jam
Aa
  • News
  • World
  • Viral
  • Funny
  • Weird
  • Celebrity
  • DIY
  • Lifestyle
  • Sport
  • Videos
Search
  • Home
    • News
    • World
    • Super Viral
    • Videos
  • All Topics
    • Babies and Kids
    • Celebrity
    • Comedy and Humor
    • Documentary and Reportage
    • Fails
    • Health and Fitness
    • Holidays and Travel
    • Influencers and Models
    • Life Hacks
    • Lifestyle
    • Nature and Wildlife
    • Pets and Animals
    • Photography
    • Property
    • Real Life
    • Sport
    • Strange and Bizarre
  • Quick Links
    • Customize Interests
    • Bookmarks
    • Privacy Policy
    • Terms of use
    • Write For Us
    • Advertise
    • Contact
Have an existing account? Sign In
Follow US
  • Privacy
  • Terms
  • Write For Us
  • Advertise
  • Contact
© 2023 What's The Jam. All Rights Reserved.
A devoted dog owner spends £500 a month on his Border Terrier, Bruce, including holidays abroad, £160 grooming sessions, and an £800 birthday party, calling him his "pride and joy."
Pets and Animals

‘I spend £500 a month on my pooch – he goes on holidays ABROAD with me and has lavish birthday parties’

Katie Dollard
Last updated: 2025/01/21 at 8:31 AM
Katie Dollard
Share
4 Min Read
Aaron with Bruce. (Jam Press/ManyPets)
SHARE

A dog owner has revealed that they spend at least £500 per month on their “spoilt” pooch – including going on holidays abroad.

Aaron, 33, is “obsessed” with his four-year-old pup, Bruce, a Border Terrier.

So much so, that he even has a tattoo of his paw on his arm.

READ MORE: Dopey dog miraculously survived 42ft plunge and now looking for new owner

- Advertisement -

Bruce, who has at least £500 a month spent on him, has been to Ireland and Spain – and most recently, had an £800 birthday party.

A devoted dog owner spends £500 a month on his Border Terrier, Bruce, including holidays abroad, £160 grooming sessions, and an £800 birthday party, calling him his "pride and joy."
Aaron with Bruce. (Jam Press/ManyPets)

“I spent my bonus throwing an extravagant party for him, [with] doggie treats, champagne and a new bed,” the general manager, who lives in London, told What’s The Jam.

“My friends think one of the most outrageous things I’ve done is getting him a passport so he could travel to Ireland and Spain for our holidays.

A devoted dog owner spends £500 a month on his Border Terrier, Bruce, including holidays abroad, £160 grooming sessions, and an £800 birthday party, calling him his "pride and joy."
Bruce. (Jam Press/ManyPets)

“If I’m going, Bruce is going.

“His photo in his passport is something I will cherish forever.

- Advertisement -

“He’s also European which I think is pretty glam.

“My boyfriend did once ask, if you had the choose me or Bruce, who would you choose?

A devoted dog owner spends £500 a month on his Border Terrier, Bruce, including holidays abroad, £160 grooming sessions, and an £800 birthday party, calling him his "pride and joy."
Bruce. (Jam Press/ManyPets)

“Boyfriends come and go but Brucies are for life.”

- Advertisement -

Bruce, who gets groomed up to six times a year at £160 a visit, also has his own postal deliveries of fresh meat from the butchers.

A devoted dog owner spends £500 a month on his Border Terrier, Bruce, including holidays abroad, £160 grooming sessions, and an £800 birthday party, calling him his "pride and joy."
Aaron with Bruce. (Jam Press/ManyPets)

He said: “We have a butcher who sends us all their leftovers they can’t sell, in a cute cardboard box, wrapped and tied with lace addressed to him.

“It’s not cheap, but it’s cute.

“I also love buying him new beds every few months.

“Only the best for my Brucie.

“Toys also cost me a fortune. No matter how strong it is, he rips it.

“But he’s worth it.

A devoted dog owner spends £500 a month on his Border Terrier, Bruce, including holidays abroad, £160 grooming sessions, and an £800 birthday party, calling him his "pride and joy."
Aaron with Bruce. (Jam Press/ManyPets)

The monthly cost includes foods, treats, vet membership, grooming and “other bits and bobs”.

Aaron and Bruce’s relationship comes as it was found that 64% of dog owners believe their pet’s happiness is more important than their own.

The findings, by pet insurance brand ManyPets, also showed that 48% of people put their pet’s needs over their partner’s or children’s.

For Aaron, this rings true – and says he’ll always put his furry pal’s happiness before his own.

A devoted dog owner spends £500 a month on his Border Terrier, Bruce, including holidays abroad, £160 grooming sessions, and an £800 birthday party, calling him his "pride and joy."
Bruce. (Jam Press/ManyPets)

He added: “Bruce is my absolute pride and joy.

“If I’m being totally honest, I think Bruce saved my life.

“During the pandemic, living alone and unable to work, it was Bruce’s arrival that changed everything.

A devoted dog owner spends £500 a month on his Border Terrier, Bruce, including holidays abroad, £160 grooming sessions, and an £800 birthday party, calling him his "pride and joy."
Aaron with Bruce. (Jam Press/ManyPets)

“Bruce kept me going every single day. We’d walk from dawn till dusk.

“Partners in crime.”

READ MORE: ‘People call me crazy for turning my spare room into a bedroom for the DOGS but they are like my children’

Have a story to tell? Hello@whatsthejam.com
TAGGED: animals, dogs, holidays, Luxury, travelling, Vacation

Sign Up For Daily Newsletter

Be keep up! Get the latest breaking news delivered straight to your inbox.
[mc4wp_form]
By signing up, you agree to our Terms of Use and acknowledge the data practices in our Privacy Policy. You may unsubscribe at any time.
Share This Article
Facebook Twitter Copy Link Print
Share
What do you think?
Love0
Sad0
Happy0
Sleepy0
Angry0
Dead0
Wink0
Previous Article A four-month-old Belgian Malinois cross named Brian survived a 42ft fall from a third-story window, recovering with minor injuries, and is now seeking an active, loving home. Dopey dog miraculously survived 42ft plunge and now looking for new owner
Next Article A diamond bracelet gifted to Elizabeth Taylor by Michael Jackson is set to be auctioned in Salisbury, estimated to fetch £70,000, showcasing their enduring 20-year friendship. Bracelet gifted to Elizabeth Taylor by Michael Jackson to sell for £70,000
Leave a comment Leave a comment

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Stay Connected

235.3k Followers Like
69.1k Followers Follow
11.6k Followers Pin
56.4k Followers Follow
136k Subscribers Subscribe
4.4k Followers Follow
- Advertisement -
Ad imageAd image

Latest News

A mum is saving £3,000 on every family holiday by pulling her kids out of school during term-time - and says paying the £80 fine is still a total no-brainer.
‘I’m saving £3,000 on EACH family holiday by taking the kids away during term-time’
Holidays and Travel 30 April 2026
A monster 35ft basking shark was filmed thrashing at the surface off the Irish coast near Donegal, sending onlookers into a frenzy before revealing itself as a harmless plankton feeder.
Monster shark spotted patrolling off British Isles
UK News 29 April 2026
A wandering Arctic walrus nicknamed Magnus caused excitement after hauling itself onto harbour steps in Aberdeenshire, having already visited Orkney and Lossiemouth on his Scottish tour.
Wandering WALRUS causes splash hauling itself onto steps at small British harbour
Nature and Wildlife 29 April 2026
A British bargain hunter has revealed a two-ingredient recipe that can feed two people for just 70p - and it is perfect for those tight days just before payday.
Savvy shopper makes quick and easy meal to feed two for just 70p
Life Hacks 29 April 2026

You Might also Like

A mum is saving £3,000 on every family holiday by pulling her kids out of school during term-time - and says paying the £80 fine is still a total no-brainer.
Holidays and Travel

‘I’m saving £3,000 on EACH family holiday by taking the kids away during term-time’

30 April 2026
A monster 35ft basking shark was filmed thrashing at the surface off the Irish coast near Donegal, sending onlookers into a frenzy before revealing itself as a harmless plankton feeder.
UK News

Monster shark spotted patrolling off British Isles

29 April 2026
A wandering Arctic walrus nicknamed Magnus caused excitement after hauling itself onto harbour steps in Aberdeenshire, having already visited Orkney and Lossiemouth on his Scottish tour.
Nature and Wildlife

Wandering WALRUS causes splash hauling itself onto steps at small British harbour

29 April 2026
A young pelican named Han Han went viral after appearing to swallow a zoo visitor's arm in China, but keepers say the startled bird was simply defending itself from rowdy crowds.
Pets and Animals

Feisty pelican tries to swallow woman’s arm at zoo

27 April 2026
Two endangered Northern rockhopper penguin chicks, each weighing no more than a kiwi fruit, have hatched at Edinburgh Zoo just in time for World Penguin Day.
Pets and Animals

Adorable penguin chicks no bigger than a KIWI fruit hatch at zoo

24 April 2026
A group of friends flew to Palma, Spain and back in just 13 hours - squeezing in tapas, cocktails and sightseeing for around £150 each.
Holidays and Travel

Friends fly to Spain for the day – and spend less than a UK spa break

24 April 2026
A 25-year-old Australian woman reveals how she ditched rent and bills entirely by becoming a full-time housesitter - and has saved over $10,000 a year doing it.
Lifestyle

‘I live in other people’s homes year-round – I’m rent free, bills free and worry free’

24 April 2026
A Scottish couple sold their home to live full-time on cruise ships, working remotely, waking up in new countries, and never looking back. Here's how they do it.
Holidays and Travel

‘I sold my house in the UK to live on cruise ships full-time aged 29 – people thought I was mad’

23 April 2026
//

What’s The Jam is your one stop website for the latest viral and weird news from around the world.

 
Have a story to tell? Hello@whatsthejam.com

Quick Link

  • Customize Interests
  • Bookmarks
  • Write for Us
  • Newsletter
  • About Us

Top Categories

  • UK News
  • World News
  • Latest Videos
  • Lifestyle
  • Super Viral

Sign Up for Our Newsletter

Subscribe to our newsletter to get our newest articles instantly!

[mc4wp_form]

What's The JamWhat's The Jam
Follow US
© 2023 What's The Jam. All Rights Reserved.
Go to mobile version
adbanner
AdBlock Detected
Our site is an advertising supported site. Please whitelist to support our site.
Okay, I'll Whitelist
Welcome Back!

Sign in to your account

Lost your password?