A shocked British biscuit lover was surprised when he opened a pack of Jammie Dodgers – which contained no jam.
Office worker Michael Fosker bought a pack of the biscuits from his local Tesco as an afternoon snack.
However, upon returning to work, the 46-year-old was left baffled when he noticed the top biscuit was actually jam-less.
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immediately sharing the revelation to X, (formerly known as Twitter), Michael, from Tooting, south west London, left social media users shocked.
In the image, a Jammie Dodger biscuit can be seen completely clean on both sides, with no red jam in sight.
He captioned the post: “When you buy some @?jammiedodgers from @?Tesco for a lil treat and there is no jam in one.
“@?AldiUK would never.”
Michael added: “I was really looking forward to enjoying a classic Jammie Dodger, which I’ve enjoyed as a sweet treat since I was a kid.
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“But it seems my biscuit decided to play hide and seek with the jam! But I do think I’ll get over this…eventually.”
Fans of the biscuit range piled in to joke about the missing ingredient in the popular biscuits.
Lydia said: “Well it deffo was a jammy dodger then coz it dodged the jam.”
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David joked: “I’ve seen a few first world problems in my time, but this one, well, takes the biscuit.”
Andrew commented: “Without jam, is it just Dodger?”
Someone else wrote: “The jam dodged the biscuit.”
The major biscuit company behind one of the nation’s most loved biscuits has apologised, describing the incident as an ‘unfortunate mishap’.
The error came when the biscuit’s makers Fox’s Burton’s updated their production line by altering their jam recipe, all the while producing a batch of biscuits – resulting in one Jammie Dodger slipping through the net.
To make up for the ‘crumby’ discovery, Michael will be sent a packet of Jammie Dodgers with the new fruitier jam this time.
Russell Smith of Jammie Dodgers said, “We extend our deepest apologies to Michael (ok?) for any upset that has come from his Jammie-less experience.
“This is a result of an unfortunate mishap on our production line as we have made improvements to our jam recipe, creating a new, tastier jam that now is even fruitier than before.
“We always strive to give customers the stickiest, jammiest splat in our shortcake sandwiches, because after all, what’s a Jammie Dodger without the jam? Just a dodger, and it seems this time, the jam has truly dodger-ed.”
The new and fruitier Raspberry range is currently rolling out in stores nationwide.
Share your reactions to the news with Jammie Dodgers on their X channel, @JammieDodgers.
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