A woman has left the internet baffled by sharing the unusual aisle names in her local Asda.
Emily Collins from Hartlepool, County Durham, has grown up accustomed to seeing aisles titled ‘Ket’, ‘Netty’ and ‘Bairn’.
But the phrases often leave those who live in south England perplexed.
In a viral video that has over 134,000 views, shared to Emily’s TikTok page (@emniamhh ), the 24-year-old explains what the words mean to confused viewers.
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“I can’t remember how long the aisles have been that way,” Emily told What’sTheJam.com.
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“I presume for all of my childhood.
“Those words are commonly used in my household so I was familiar with what they were, I just didn’t realise it was only our Asda.”
Explaining the phrases, Emily adds: “Bairn means a baby/small child.
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“Netty is a toilet.
“Ket is junk food, more specifically chocolate and sweets.
“I think Hartlepool has very niche slang even compared to other places in the northeast so I wasn’t expecting many people to know [what the words mean].”
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TikTok users rushed to the comment section to share their thoughts, including, hilariously, people from the same area who didn’t know some of the words.
Becky said: “I grew up in Hartlepool and have no clue what netty is!”
Another user added: “I was in Hartlepool over Xmas visiting my grandma and we went to Asda and I was trying to figure out Netty & kets, pls explain x.”
Rera said: “Is this real? I moved away from the northeast years ago so I don’t know if you’re having me on (but I do know what all the words mean).”
Someone else added: “I’m literally in Hartlepool asda nearly every day and have never noticed netty, and no clue what it means.”
“What’s a bairn there? Bairn in Scotland means child, also commonly referred to as “wain/wean,” said Saffron.
Jam Press contacted Asda for clarification.
The aisle names were reportedly first launched in 2016 to celebrate World Dialect day, in by the supermarket chain’s Baker, Hartlepool, and Sunderland branches.
“We think it’s been great fun to incorporate local phrases into our signage as part of Asda’s celebrations of National Dialect Day, which seeks to recognise the rich and varied voices which make up the UK and its accents,” said Richard Whitehead, store manager at Asda Byker.
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