A shocked woman opened her yoghurt and was stunned to see the outline of Alfred Hitchcock in the lid.
Camila Gebler was tucking into the 62p snack at her home.
Some of the Activia peach yoghurt formed the shape of the legendary late filmmaker’s side profile.
It included his bulbous nose and chin.
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Stunned Camila, 40, of Clapham Common, south London, said Hitchcock’s head soon vanished.
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She said: “It looked like Hitchcock.
“But it disappeared as it was just yoghurt and so I licked it off.”
Pal Sarah Rich-Wehmeyer was also convinced it was the movie producer.
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She declared: “Alfred Hitchcock.”
Hitchcock was regarded as one of most influential figures in the history of cinema.
He was born in Leytonstone, east London but died, aged 80, in 1980 in Los Angeles, California, US.
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Hitchcock – whose films won six Oscars and 46 nominations – was renowned for making cameo acting appearances in his films.
His classic movies – in the forties, fifties and sixties – included The Birds, Psycho and Rear Window.