Tom Kerridge has been blasted for charging £19.50 for a JACKET POTATO at one of his pub restaurants.
The TV cook boasted about the lunchtime light dish which comes with a cheese and ham filling.
But customers slammed the price as millions of Brits are struggling during the cost-of-living crisis.
One fumed it was “taking the p*ss” to charge so much for the easy cook at home staple meal.
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They joked “luxury beans on toast” would be next.
A pack of four jacket potatoes costs just 70p at Tesco.
It is being sold at The Coach gastro pub in Marlow, Bucks – one of his nine eateries.
Kerridge, 50, boasted: “Have you tried The Coach’s famous Baked Potato?
“This month’s features Raclette with Sauce Reform, and let me tell you, it is a work of art.”
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However, angry Anna Hicks fumed: “But it’s a baked potato.”
Chris Kelly added: “For £20 it should be. “Fancy Spudulike.”
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A third said: “These chefs are taking the p*ss now.
“What’s next? Luxury beans on toast?
But David Sharland said: “That’s what I call classic style spud, that’s class.”
And TV presenter Lisa Snowdon, 52, added: “Yum.”
Raclette is a cheese sauce and the dish has parma ham on it too.
Two weeks ago Kerridge had a potty-mouth rant at customers after his pricey fish and chips were compared to something from a supermarket “frozen aisle.”
The chef – who has three Michelin stars – branded the customer a “d*ck” for slamming his dish.
He is now charging £32 for it at another of his restaurants, Kerridge’s Bar and Grill in central London.
It came after he hiked the price of his fish and chips to £37 at his Kerridge’s Fish and Chips eatery in Harrods, in September.
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