Cadbury is shaking up one of Britain’s favourite chocolate brands with a brand-new Dairy Milk bar designed for snacking on the go.
The chocolate giant is launching a new range of Cadbury Dairy Milk Grab & Go bars from July, giving shoppers a resealable pack that can be enjoyed throughout the day instead of being eaten in one sitting.
The new 56g range will be available in three flavours – Dairy Milk, Dairy Milk Marvellous Creations and Dairy Milk Chopped Fruit & Nut.
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Unlike traditional Dairy Milk bars, the new packs are designed to be portioned out and resealed between snacks, as reported by creatorzine.com.
Each bar will be sold as a £1.29 price-marked pack and is intended to sit alongside Cadbury’s existing Duo range rather than replace it.
The move comes as manufacturers respond to changing eating habits, with more consumers opting for smaller snacks throughout the day.
Phoebe Morris, Junior Brand Manager at Mondelez International, said: “We’re seeing a clear shift in consumer behaviour, particularly among younger shoppers, towards more frequent, on-the-go snacking throughout the day.
“Shoppers are looking for options that fit seamlessly into their routines, creating a strong opportunity for formats that deliver convenience without compromising on taste.”
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She said the new format had been developed specifically to meet that demand.
“Our Grab & Go bars bring the trusted Cadbury Dairy Milk chunk taste into a format designed specifically for these high-frequency snacking moments,” she said.
The new Cadbury Dairy Milk Grab & Go range is set to hit shelves from July.
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The launch comes just weeks after Cadbury unveiled another new Dairy Milk product aimed at younger shoppers.
Earlier this month, the confectionery giant rolled out a limited-edition Dairy Milk Strawberries & Creme Frappe bar inspired by chilled summer drinks and the nation’s love of strawberries and cream.
The new flavour combines classic Dairy Milk chocolate with a strawberries-and-creme-frappe-inspired filling and is designed to be eaten chilled.
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