A UK supermarket has brought back its hugely popular limited-edition pink Diet Coke cans, and shoppers are calling them “literal heaven”.
The pastel-coloured cans have returned exclusively to Asda as part of the retailer’s annual Tickled Pink breast cancer campaign.
Customers can pick up a box containing 30 330ml cans for £10, reduced from £14.24.
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That works out at around 33p per can, as reported by What’s The Jam?
Despite their dramatically different appearance, the cans contain ordinary Diet Coke rather than a new pink-coloured drink or limited-edition flavour.
The pink packaging carries a white ribbon design and has been released to mark the 30th anniversary of Tickled Pink.
Pictures of the returning product were shared on Facebook by food-spotting page Newfoodsuk, prompting excited reactions from shoppers.
One person tagged a friend and wrote: “Oh my gosh literal heaven.”
Another said: “These are cute.”
“I feel a bulk buy coming on,” added a third.
The cans are part of a collection of more than 220 grocery, clothing and homeware products turning pink at Asda during October.
Tickled Pink is a partnership between Asda, Breast Cancer Now and CoppaFeel!.
It was launched in 1996 and has since raised more than £100million for breast cancer charities.
The pink Diet Coke multipacks are available online and in participating Asda stores while stocks last.
Availability may vary between branches.
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