A baffled shopper has accused the Co-op of exaggerating after spotting meat for sale labelled as “GPS tracked”.
Ian Harris was stunned when he noticed the packaging in his local branch in Downham, south London.
The bold yellow warning claimed a security device had to be removed before leaving the store – and even featured a picture of a satellite.
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But self-confessed tech geek Ian, who runs Agency Hackers, wasn’t buying it, as reported by What’s The Jam.
He said: “Our local Co-op puts meat in these boxes now.
“But what’s interesting is how it claims to be GPS tracked when it chuffing isn’t.
“Unless the casing has a secret battery pack, a cellular modem, and a clear line of sight to the sky so it can triangulate the signal from three orbiting satellites, I really doubt this sirloin steak is going to be phoning home any time soon.
“You can’t even get a phone signal in that Co-op – let alone a GPS fix.
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“I get that maybe ‘GPS’ is becoming shorthand for ‘we know where it is’, but GPS means Global Positioning System.
“They shouldn’t really be using it if it’s just simpler tech like RFID.
“The box would need a powerful battery, a GPS chip, a SIM card and a modem.
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“I’d be amazed if GPS was actually being used.
“Makes you wonder how many bits of everyday tech are marketed as being more space-age than they really are.”
Co-op has been approached for comment.
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