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Reading: The face on every Kinder Chocolate bar has finally been identified and he’s all grown up
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Kinder chocolate boy revealed! Matteo Farneti, now 31, confirms he was the face of Kinder from 2004–2019. Social media is stunned by his transformation and charm.
UK News

The face on every Kinder Chocolate bar has finally been identified and he’s all grown up

Jasmine Siddon
Last updated: 2026/03/16 at 5:02 PM
Jasmine Siddon
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3 Min Read
Matteo Farneti now. (Jam Press/@matteofarneti)
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Social media have been left shocked as they have discovered what the boy from the Kinder chocolate bars looks like now.

Matteo Farneti has openly shared on Instagram that he was on the packaging.

The 31-year-old still appears to have similar features to his younger self upon looking at him closely.

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His face, with a bright white smile, could be seen on the boxes of chocolates from 2004 to 2019.

Kinder chocolate boy revealed! Matteo Farneti, now 31, confirms he was the face of Kinder from 2004–2019. Social media is stunned by his transformation and charm.
Matteo Farneti. (Jam Press/@matteofarneti)

People on social media have been left stunned by his appearance now, and some have even questioned whether it is true.

For years, Matteo struggled as he dealt with other people who would claim to be the famous boy.

After growing tired of people pretending it was them, he decided to speak out and reveal his identity.

Ferrero, who owns the Kinder brand, has also confirmed that Matteo was the face of the chocolate for 15 years.

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Kinder chocolate boy revealed! Matteo Farneti, now 31, confirms he was the face of Kinder from 2004–2019. Social media is stunned by his transformation and charm.
Kinder chocolate bar that feature the face of the young Matteo Farneti. (Picture: Jam Press)

In an official letter, they wrote: “The face of the child, which was depicted on the packaging of Kinder-Chocolate from 2004 to 2019, is that of Matteo Farneti.”

The company has also rejected the previous assumption that an English model named Josh Bateson, was the children’s chocolate boy.

Matteo, from Bologna, Italy, has good memories from his time being a children’s model.

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Kinder chocolate boy revealed! Matteo Farneti, now 31, confirms he was the face of Kinder from 2004–2019. Social media is stunned by his transformation and charm.
The young Matteo Farneti and his mother. (Jam Press/@matteofarneti)

Even today, he still works as a model and also studies sports management.

He has over 27,000 followers online, and he really caught their attention when revealing who he is, as reported by What’s The Jam.

Kinder chocolate boy revealed! Matteo Farneti, now 31, confirms he was the face of Kinder from 2004–2019. Social media is stunned by his transformation and charm.
Matteo Farneti. (Jam Press/@matteofarneti)

One person wrote: “Such a handsome young man!”

Another user commented: “You are a great feeling of childhood! And you look so good now, still sweet.”

“Iconic,” added a third user.

Someone else said: “You’ve changed a lot.”

Social media comment on the post of Kinder chocolate boy revealed! Matteo Farneti, now 31, confirms he was the face of Kinder from 2004–2019. Social media is stunned by his transformation and charm.
Social media comment on the post. (Picture: Jam Press)

“Could you be a little less handsome,” remarked another user.

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