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Reading: Greggs’ ‘game changer’ festive favourite back in shops
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Greggs fans can get their hands on one of the bakery chain's most popular Christmas treats without even having to hit the high street.
UK News

Greggs’ ‘game changer’ festive favourite back in shops

Will Millar
Last updated: 2026/10/28 at 11:34 AM
Will Millar
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3 Min Read
A GV of Greggs store. (Jam Press/Greggs Corperate)
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Greggs fans can get their hands on one of the bakery chain’s most popular Christmas treats without even having to hit the high street.

The Festive Bake has returned to Iceland’s freezer aisles, allowing shoppers to heat the seasonal favourite at home whenever the craving strikes.

A pack containing two frozen bakes costs £3.50 and takes 25 minutes in the oven or 19 minutes in an air fryer.

READ MORE: UNSEEN time-capsule photos take viewers back to pre-war 1930s Britain

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The new-recipe version contains chicken, smoked ham hock, sweetcure bacon, soft cheese and pork, sage and onion stuffing, as reported by What’s The Jam.

It is finished with a creamy sage and cranberry sauce before being wrapped in glazed, crumb-topped puff pastry.

Greggs fans can get their hands on one of the bakery chain's most popular Christmas treats without even having to hit the high street.
Greggs Mini Festive Sausage Rolls. (Jam Press/Iceland)

Greggs has sold the Festive Bake in its shops since 2009, with its annual return becoming a sign that Christmas is approaching for many fans.

The bakery chain describes it as a firm favourite, and the bake returned to its high-street menu as part of the company’s Christmas 2026 range.

Its supermarket version joins two more Greggs products newly appearing in Iceland’s freezers.

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Shoppers can pick up 16 Mini Festive Sausage Rolls for £3.50.

Greggs fans can get their hands on one of the bakery chain's most popular Christmas treats without even having to hit the high street.
Greggs Festive Bakes. (Jam Press/Iceland)

These contain sausage meat, sweetcure bacon, cranberries and sage encased in flaky puff pastry.

The rolls take 20 minutes in the oven or 12 minutes in an air fryer, making them a potential option for Christmas parties and buffets.

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A £3.50 bag of 12 Mozzarella and Cheddar Bites has also arrived.

The vegetarian snacks feature soft mozzarella and cheddar cheese covered in a crispy breadcrumb coating and can be air-fried in seven minutes.

Greggs fans can get their hands on one of the bakery chain's most popular Christmas treats without even having to hit the high street.
Greggs Mozzarella and Cheddar Bites. (Jam Press/Iceland)

Greggs first began selling frozen Bake at Home products through Iceland in 2011.

The range has since expanded to include bakes, pizzas, pastries and limited-edition seasonal products.

Shoppers appeared pleased to see the latest additions after pictures were shared on social media.

One person tagged a friend and wrote: “You can by [SIC] festive bakes from Iceland!!”

Greggs fans can get their hands on one of the bakery chain's most popular Christmas treats without even having to hit the high street.
A social media user reacts to the return of Greggs’ festive bakes. (Picture: Jam Press)

Another shopper simply declared the launch a “game changer”.

Greggs fans can get their hands on one of the bakery chain's most popular Christmas treats without even having to hit the high street.
A social media user reacts to the return of Greggs’ festive bakes. (Picture: Jam Press)

The products are available online and at participating Iceland and Food Warehouse stores, although prices and stock may vary between branches.

READ MORE: Sainsbury’s undercuts Tesco and Aldi with 50p pumpkins for Halloween

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TAGGED: brands, Christmas, news, selling, shoppers, uk

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