Brits are rushing to Asda after the supermarket launched a bright pink, chocolate-coated version of the iconic custard cream biscuit.
The colourful treats give the classic British biscuit a Barbie-style makeover by smothering it in pink white chocolate.
Asda’s new Pink Choc Coated Custard Creams cost £2.35 for a 162g packet and are suitable for vegetarians, as reported by What’s The Jam?
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Pictures of the vibrant biscuits were shared on Facebook by food-finds page Newfoodsuk, with many shoppers rushing to the comments to show their approval.
One person wrote: “They are very nice.”
Another person told a friend: “We NEED to try these.”
A third person said: “Need them!!”
Another shopper appeared particularly keen to stock up.
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A person, named Colin, joked: “Please pick me up 13 packets of these please.”
The biscuits are part of Asda’s annual Tickled Pink campaign, which supports breast cancer charities Breast Cancer Now and CoppaFeel!.
A minimum of 10% of the price of products included in the supermarket’s Tickled Pink range is donated to its charity partners.
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The money is divided on a 70/30 basis between Breast Cancer Now and CoppaFeel! respectively.
Tickled Pink began in 1996 and marked its 30th anniversary in 2026.
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