B&M is flogging Easter chocolates at knock-down prices already, with some as little as 65p, 15 weeks early
Shoppers of the discount store chain were stunned by the huge display just 10 days after Christmas.
The cheapest items were Maltesers Bunny priced at just 65p, 10p less than in rival stores.
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Creme Eggs are just 75p — which usually sell for £1.
Priced at only £1.25 are KitKat Chunky, Smarties and Milky Bar Easter eggs.
Terry’s Chocolate Easter eggs are £1.35.
Mini Eggs small bag for £1.50, with larger ones for £4.75, and Creme Egg Bars for £2.
For the same price, were Caramel three pack eggs, £2
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All are cheaper than other shops and supermarkets.
And they sit below an Easter bunny sign reading: “Go Treat Yourself from 65p.”
One shopper to the store in Bexhill, East Sussex, said: “We all love a good chocolate egg, there’s just a time and place for it.
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“Three days into the year and we are already thinking of April.”
She told What’s The Jam: “What’s next? Christmas in June?
“It’s a joke.”
Easter Sunday is on 20 April this year.
B&M has been approached for comment.
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