Advent calendars and festive dog treats are on sale at B&M over three months before Christmas.
Yuletide toilet seat covers and gingerbread candles are also on the shelves.
Christmas pudding mugs, festive pyjamas and chocolates are on sale, too.
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They were spotted at B&M in Bexhill, East Sussex, yesterday (5 Sept).
One baffled shopper, named Yasmin, said: “Christmas chocolates in September?
“Excuse me!
“Can we first appreciate pumpkin spice season and Halloween?”
She fumed to What’s The Jam: “Then we can get in the Christmas spirit.
“What is happening to the world?”
It comes after a Home Bargains store in Eccles, Gtr Mancs, had their Christmas clobber out for all to see in August.
It was before schools had even returned for their new academic year.
The Range has been displaying Christmas signage and bedding too, despite parts of the country still reaching over 20C
Sainsbury’s has also been spotted selling mince pies with 110 days until the big event.
M&S have even put their two pence in too, with wrapping paper and cards adorning the shelves in one store.
A B&M spokesperson said: “Santa’s on his way, and Christmas has arrived early at B&M Stores nationwide.
“Our festive range is always a hit, so we’ve made sure it’s available as soon as possible.
“And it’s already flying off the shelves!.
“Head to B&M to dive into the festive spirit early and get a head start on your Christmas preparations.
“Let the countdown to Christmas begin!”
