A popular health café that has several branches in the UK has been slammed for going “too far” with its latest menu addition.
Joe & The Juice is renowned for its fresh juices and staples like the ‘Tunacado’ sandwich, which uses tuna mousse.
But the chain’s latest concoction has proved unpopular, to say the least.
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In a video featured on What’s The Jam, the brand announced the ‘tuna mousse matcha’ – an iced matcha latte with a scoop of tuna mousse inside.
The post garnered three million views on TikTok and attracted thousands of comments from critics.
One person commented: “Tuna in matcha is WILD.”
“What the actual f**k,” said another baffled user.
Someone else added: “The marketing team has gone unhinged and I am here for it.”
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“Too far,” said one critic.
Another viewer joked: “I’ve always wanted to go to Joe and the Juice until this very moment.”
“I think if you add a boiled egg I would give it a try,” said an open-minded user.
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“Why Joe and the Juice??” another person demanded.
Someone else commented: “I genuinely enjoy the taste of matcha but this went tooo far bro.” [sic]
“You have the best matcha ever but with Tuna!!!!!!” said another viewer.
According to the chain’s menu online, the tuna mousse matcha isn’t currently available – and with the reaction online, possibly never will be…
Other unique flavours shared online by the Joe & the Juice team include bloody mary matcha, sriracha matcha – all of which they confirmed are “available in none of our stores”.
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