By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
What's The JamWhat's The Jam
  • Home
  • Latest News
    • UK News
    • World News
  • Super ViralHot
  • Lifestyle
    • Health and Fitness
    • Photography
    • Property
  • Humor
  • Celebrity
  • Weird
  • Videos
  • All Topics
    • Babies and Kids
    • Celebrity
    • Comedy and Humor
    • Documentary and Reportage
    • Fails
    • Health and Fitness
    • Holidays and Travel
    • Influencers and Models
    • Latest Videos
    • Life Hacks
    • Lifestyle
    • Nature and Wildlife
    • Pets and Animals
    • Photography
    • Property
    • Real Life
    • Sport
    • Strange and Bizarre
    • Super Viral
    • UK News
    • World News
Search
  • Health and Fitness
  • Holidays and Travel
  • Nature and Wildlife
  • Pets and Animals
  • Photography
  • Babies and Kids
  • Comedy and Humor
  • Fails
  • Real Life
  • Strange and Bizarre
  • Submit News
  • Customize Interests
  • Bookmarks
  • Newsletter
  • Who Are We
  • Privacy
  • Terms
  • Write For Us
  • Advertise
  • Contact
© 2023 What's The Jam. All Rights Reserved.
Reading: ‘I’m a beauty pageant mum – people say I’m traumatising my daughter but I don’t care’
Share
Notification Show More
Aa
What's The JamWhat's The Jam
Aa
  • News
  • World
  • Viral
  • Funny
  • Weird
  • Celebrity
  • DIY
  • Lifestyle
  • Sport
  • Videos
Search
  • Home
    • News
    • World
    • Super Viral
    • Videos
  • All Topics
    • Babies and Kids
    • Celebrity
    • Comedy and Humor
    • Documentary and Reportage
    • Fails
    • Health and Fitness
    • Holidays and Travel
    • Influencers and Models
    • Life Hacks
    • Lifestyle
    • Nature and Wildlife
    • Pets and Animals
    • Photography
    • Property
    • Real Life
    • Sport
    • Strange and Bizarre
  • Quick Links
    • Customize Interests
    • Bookmarks
    • Privacy Policy
    • Terms of use
    • Write For Us
    • Advertise
    • Contact
Have an existing account? Sign In
Follow US
  • Privacy
  • Terms
  • Write For Us
  • Advertise
  • Contact
© 2023 What's The Jam. All Rights Reserved.
Beauty pageant mum Catherine Oliver spends £2,500 a year on competitions and clothes for her daughter Ava, 5, despite facing criticism from other parents. She remains proud.
Real Life

‘I’m a beauty pageant mum – people say I’m traumatising my daughter but I don’t care’

Heather Campbell
Last updated: 2024/07/11 at 3:15 PM
Heather Campbell
Share
4 Min Read
Ava at a beauty pageant. (Picture: Jam Press)
SHARE

A beauty pageant mum, who spends £2,500 a year on competitions and clothes, says she doesn’t care about being slammed by other parents.

Catherine Oliver’s five-year-old daughter, Ava, has been taking part in pageants since she was just 15 months old.

The 32-year-old mum from Ruthin, Wales, is currently getting her little girl ready for the finals of Miss Beauty United Kingdom.

READ MORE: ‘I breastfed my daughter until she was SIX – I find the criticism strange’

- Advertisement -

But it’s not all glitz and glam for the family, who have had to deal with anger and accusations from other parents.

“I entered Ava in the Prestatyn Carnival Baby of the Year competition when she was just 11 months old – and she won,” Catherine told What’s The Jam.

Beauty pageant mum Catherine Oliver spends £2,500 a year on competitions and clothes for her daughter Ava, 5, despite facing criticism from other parents. She remains proud.
Ava at a beauty pageant. (Picture: Jam Press)

“Now, we travel all over Britain and are currently getting ready for her finals in September.

“Ava has had some negativity from some parents.

“When she was about three, she was accused of fighting with a child, pulling her hair and swearing at her.

- Advertisement -

“Then, they were going on about how Ava’s being traumatised [because we put her in pageants] and all this.

“Some people can be very aggressive and are just not very nice.

“You’ve got to take the good with the bad, really.

- Advertisement -
Beauty pageant mum Catherine Oliver spends £2,500 a year on competitions and clothes for her daughter Ava, 5, despite facing criticism from other parents. She remains proud.
Ava at a beauty pageant. (Picture: Jam Press)

“I am proud of her.”

Preparations for the pageants are pretty intense, with daily practice sessions.

The mum said: “We practice on a day-to-day basis.

“It is quite stressful when you have to be up at 6am, when you’ve got a long-haul drive.

“Ava has an evening wear routine.

“You’ve got a stage, all the lights, the cameras – all the professional photographers taking the pictures.

“She’s just currently chosen a new set of outfits.

“I have a lady that makes all Ava’s dresses – from measuring her to making it herself.

“At the minute, it’s costing me and her dad about £200 for outfits but if you wanted something more heavily rhinestone, it can cost anywhere from £200-£2,000.

“As long as you’ve got that sash on and make an appearance it counts.

“Pageants are definitely a hobby.”

It can be expensive to put everything together.

Aside from the dress cost, the family also pay a pageant entry fee, as well as hotel and petrol costs.

She said: “Ava [also] does a lot for charity, a lot of hospital stuff.

Beauty pageant mum Catherine Oliver spends £2,500 a year on competitions and clothes for her daughter Ava, 5, despite facing criticism from other parents. She remains proud.
Ava. (Picture: Jam Press)

“At one point, she was doing two pageants every weekend.

“But it’s a lot of sticking and glueing and writing for her.

“For finals, it’s £60 for her entry.

“You’ve got the hotel and that’s an extra cost.

“Then, the petrol and charity pageants – they can range up to £40 per entry.

“I want to say with all the dresses and everything [we spend] up to £2,500 a year.

“This includes hotels and everything else. It all adds up.”

READ MORE: “I am a woman with a beard – this is how I cope with my hairy chin during summer months”

Have a story to tell? Hello@whatsthejam.com
TAGGED: beauty, children, Fashion, Mums, Parenting, slammed

Sign Up For Daily Newsletter

Be keep up! Get the latest breaking news delivered straight to your inbox.
[mc4wp_form]
By signing up, you agree to our Terms of Use and acknowledge the data practices in our Privacy Policy. You may unsubscribe at any time.
Share This Article
Facebook Twitter Copy Link Print
Share
What do you think?
Love0
Sad0
Happy0
Sleepy0
Angry0
Dead0
Wink0
Previous Article AC Hotel Glasgow is hiring a Breakfast Jester for the Edinburgh Fringe Festival, offering free accommodation and travel. Entertain guests with morning comedy twice a week. Hotel posts job ad for ‘banter merchant’ to entertain guests during Edinburgh Festival Fringe
Next Article An anonymous Good Samaritan is sending cash-filled envelopes to UK charities, with the latest donation of £1,060 going to Penny Brohn UK. It's the fifth such gift since May. Mystery Good Samaritan hands out wads of cash to charities
Leave a comment Leave a comment

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Stay Connected

235.3k Followers Like
69.1k Followers Follow
11.6k Followers Pin
56.4k Followers Follow
136k Subscribers Subscribe
4.4k Followers Follow
- Advertisement -
Ad imageAd image

Latest News

A life-size Lego supercar built from over 300,000 bricks has hit a record-breaking 69mph, with the fully drivable Koenigsegg model taking more than 9,400 hours to design and build.
Life-sized Lego hyper-car built made out of 328,000 blocks hits record-breaking 69mph
UK News 26 June 2026
A mystic bowl of bangers and mash with a 100% England prediction record has revealed the Three Lions' World Cup fate, backing them to smash Panama and finish top of their group.
‘Mystic mash’ with 100% England prediction record reveals Three Lions’ World Cup fate
Sport 26 June 2026
A student has created AI-powered glasses that translate any language into real-time subtitles before your eyes - for just £30, a fraction of similar devices costing thousands.
Student creates AI-powered glasses that can translate ANY language – for just £30
UK News 26 June 2026
A solo buyer with a £40,000 deposit and a good salary found it almost impossible to buy a London flat, so she bought in Reading instead and launched a firm to help others co-buy homes.
I had a good job and £40K deposit but STILL couldn’t get on the property ladder – so I made my own solution
Property 26 June 2026

You Might also Like

A mauve satin evening clutch owned by Margaret Thatcher - the accessory that spawned the term "handbagging" - is heading to auction with a £6,000 estimate.A mauve satin evening clutch owned by Margaret Thatcher - the accessory that spawned the term "handbagging" - is heading to auction with a £6,000 estimate.
UK News

Iconic Thatcher handbag that spawned the term ‘handbagging’ set to go under the hammer

25 June 2026
A mum says her eight-month-old baby is already wearing clothes for five-year-olds and has cost $5,000 in outgrown equipment - adding that she carries him "with hope and prayer".
Babies and Kids

‘My eight-month-old is so big he’s OUTGROWN toddler clothes and wears outfits for FIVE YEAR OLDS’

23 June 2026
A British trad wife says she became a "high tier" spouse by never arguing with her husband - and now charges up to £25,000 to teach other women how to do the same.
Real Life

‘I’m a high tier wife and I teach other women to be the same – I never argue with my husband’ 

17 June 2026
A British woman with autism and ADHD bought a vintage Ralph Lauren jacket for just £10 and flipped it for £115 - now she earns up to £1,000 a month reselling from home.
Lifestyle

Woman buys coat for a TENNER, flogs it for £115 – then ditches her 9-5 to sell vintage clothes from home

15 June 2026
A Manchester mum wore a £1,000 Missoni gown to Aldi after a dare - her viral video hit 14,500 views and is inspiring women to stop saving clothes for special occasions.
Lifestyle

‘I turn my weekly Aldi shop into a catwalk – my daughter is mortified but everyone else LOVES it’

12 June 2026
An American mum living in Manchester says she and her British husband will sit at opposite ends of the sofa if England face the US at the World Cup - with the kids as a buffer.
Sport

American mum living in UK says family is splitting loyalties between FOUR World Cup teams

12 June 2026
A mum was forced to cancel her overseas work trip after her young son doodled a dinosaur in her passport hours before her flight - the damage cost her £114 to fix.
World News

Mum forced to cancel overseas flight after son doodles dinosaur in her passport

10 June 2026
Tiny babies in intensive care have been dressed in adorable World Cup outfits - complete with knitted football boots, mini trophies and one very cute pint-sized referee.
Babies and Kids

NICU babies dressed up in teeny tiny adorable World Cup outfits

10 June 2026
//

What’s The Jam is your one stop website for the latest viral and weird news from around the world.

 
Have a story to tell? Hello@whatsthejam.com

Quick Link

  • Customize Interests
  • Bookmarks
  • Write for Us
  • Newsletter
  • About Us

Top Categories

  • UK News
  • World News
  • Latest Videos
  • Lifestyle
  • Super Viral

Sign Up for Our Newsletter

Subscribe to our newsletter to get our newest articles instantly!

[mc4wp_form]

What's The JamWhat's The Jam
Follow US
© 2023 What's The Jam. All Rights Reserved.
Go to mobile version
adbanner
AdBlock Detected
Our site is an advertising supported site. Please whitelist to support our site.
Okay, I'll Whitelist
Welcome Back!

Sign in to your account

Lost your password?