Ex-Strictly star Brendan Cole is cashing in by selling birthday videos for £60 after joining Cameo in time for the current series.
The ballroom dancer was one of the original professionals on the BBC hit show and the first ever winner with Natasha Kaplinsky in 2004.
He left in 2017 after his contract was not renewed.
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The 49-year-old is now serving up birthday, anniversary, wedding and retirement messages as the Beeb dance show continues to be a success.
He signed up to Cameo on 13 September a week before this season of Strictly started.
A standard personalised video costs £57.21 for a 41-second message, while businesses will need to fork out a far heftier £762.79.
Fans can also send a direct message for £2.28, as reported by What’s the Jam.
In one birthday message recorded for an OAP fan, Cole – worth an estimated £2.1m – appeared in front of Strictly Come Dancing playing in the background.
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He said: “It’s Brendan Cole here.
“A little birdy has told me it’s your birthday coming up.
“It’s your 74th birthday.
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“She said you’ve had a bit of a tough year of it and she wanted to send you a lovely little message from me to wish you all the best for your upcoming birthday after a tough year.
“So, from me to you, and I’ve got strictly on in the background.
“This is the results show from Blackpool.
“It only made sense since you are a big Strictly fan and she did tell me that I may have been your favourite.
“I hope that’s the case, otherwise this video is going to be very weird for you.
“Anyway, I’m sending you so much love on your birthday.
“I wish you all the very best and from me to you.
“Happy birthday.
“Go and do something naughty. See you soon.”
Brendan has since then has appeared on Dancing on Ice and SAS: Who Dares Wins.
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