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Reading: Shaquille O’Neal spotted at DFS in retail park…but all is not what it seems
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Shoppers were stunned after NBA legend Shaquille O’Neal was spotted towering over stores at a north London retail park while filming a DFS advert and playing hide and seek
Celebrity

Shaquille O’Neal spotted at DFS in retail park…but all is not what it seems

Charlie Watton
Last updated: 2026/01/23 at 1:49 PM
Charlie Watton
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2 Min Read
Shaquille O’Neal spotted filming a DFS advert at Brent Cross Shopping Park. (Jam Press/@UB1UB2)
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Shaquille O’Neal was spotted at a branch of DFS in a retail park.

Shoppers were left shocked after catching sight of the NBA legend.

The towering basketball icon was seen casually walking through the shopping spot with his team.

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The 53-year-old, 7ft 1ins star stuck out like a sore thumb.

He was seen at Brent Cross Shopping Park, north London, yesterday (22 Jan).

The NBA Hall of Famer was surrounded by Brits beloved shops such as TK Maxx, Next and Sports Direct.

(Jam Press/@UB1UB2)
(Jam Press/@UB1UB2)

But Shaq wasn’t shopping and was in fact filming a DFS advert, at the store located in the retail park.

The American linked up with DJ AG Online to play a game of hide and seek in the shop.

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The skit was part of an ad campaign with the popular sofa sellers.

Shaq has his own line of furniture with DFS, named the ‘Shaquille O’Neal Home’ range.

The items are marketed as ‘Shaq Size’ to the UK.

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Members of the public were left in stitches by the spot.

Freddy said: “As soon as I leave the country this is what I miss.”

Serina added: “Was he supposed to go to the shopping centre over the flyover but ended up in the small retail park?”

Jassila said: “This is where he was in DFS playing hide and seek.”

Shoppers were stunned after NBA legend Shaquille O’Neal was spotted towering over stores at a north London retail park while filming a DFS advert and playing hide and seek
Social media comment on the post. (Picture: Jam Press)

Another said: “Of all the places in London.”

One added: “Yep, playing hide and seek with Djag.”

Shoppers were stunned after NBA legend Shaquille O’Neal was spotted towering over stores at a north London retail park while filming a DFS advert and playing hide and seek
Social media comment on the post. (Picture: Jam Press)

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