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Reading: Jeremy Clarkson launches low alcohol booze for dry Jan despite previously being against it
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Jeremy Clarkson launches 0.5% alcohol Hawkstone Zero lager for dry January despite previously releasing £85 non-advent calendar mocking alcohol-free January last year with 31 boozy drinks.
UK News

Jeremy Clarkson launches low alcohol booze for dry Jan despite previously being against it

Charlie Watton
Last updated: 2026/01/02 at 11:17 AM
Charlie Watton
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2 Min Read
Jeremy Clarkson with the new Hawkstone Zero lager. (Jam Press/@hawkstone)
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Jeremy Clarkson has launched a low alcohol booze range for dry Jan, despite previously being against it.

The former Top Gear host turned farmer and pub landlord has done a U-turn on drinking habits.

The 65-year-old has added Hawkstone Zero ‘The Low Alcohol One’ to his booze brands range.

READ MORE: Dog walker, 81, trapped waist-deep in MUD rescued by runners

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Twelve bottles are priced at £25.

The 0.5% lagers have been released in time for the start of 2026 where many Brits will be going cold turkey from booze.

The bottles were available online and in the Farmer’s Dog Pub, from yesterday (1 Jan).

However, last year Clarkson decided to release a £85 ‘non-advent calendar’.

The box of booze had 31 doors with a wide range of booze behind them, as reported by What’s The Jam.

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Jeremy Clarkson launches 0.5% alcohol Hawkstone Zero lager for dry January despite previously releasing £85 non-advent calendar mocking alcohol-free January last year with 31 boozy drinks.
Jeremy Clarkson. (Picture: Jam Press)

The item included 16 cans of Hawkstone 0.3% Spa lager, 15 cans of 3.4% Breeze lager and a 70cl bottle of Vodka.

However, a spokesperson for the beer co previously said: “January is rubbish, your drinks don’t need to be.”

Yet now the box of 12 0.5% bottles are available to order for those who may have ‘overdone’ it this Christmas.

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A spokesperson for Hawkstone said: “If you’ve overdone it a bit this festive season, Hawkstone Zero is your new hero.

“A smooth golden lager with all the Hawkstone character, just not the alcohol.

“Taking after our Hawkstone Premium, this is a smooth golden lager with well-balanced bitterness and sweetness, a pronounced hop character, and aromas of citrus and grain.

“It’s the Hawkstone you can enjoy with happy taste buds and a clear head. Includes 12 bottles.”

READ MORE: Fake Wetherspoons selling pints for as little as £2.83…over a pound cheaper than real thing

Jeremy Clarkson launches 0.5% alcohol Hawkstone Zero lager for dry January despite previously releasing £85 non-advent calendar mocking alcohol-free January last year with 31 boozy drinks.
The new Hawkstone Zero lager. (Jam Press/@hawkstone)

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