A supermarket is putting new meaning into the term ‘fresh food’ – with a farm operating in the store.
The innovative idea cuts out food miles and uses 99% less water to grow seeds into nutritiously rich vegetables.
The farm provides staples including various types of lettuce, plus herbs such as dill, coriander, mint, thyme, basil and parsley.
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Over the course of a few weeks, the produce goes from seeds to products available – which customers can pick truly fresh from the shelf.
The farm supermarkets are run by Swegreen, an agriculture technology company, who aim to grow premium greens on site.
The company currently has stores in Sweden and Germany with each farm being adaptable for the supermarket’s size.
The farms do require more energy consumption, however the LED lights used to grow the produce are extremely efficient, with the total carbon emissions also being slashed.
This is down to the farms not needing to transport the veggies as they are grown on site.
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Ben Brown and Ciara Doyle, co-founders of Going Green Media, have been shedding light on these fantastic Locations.
The duo told What’s The Jam: “This is a great solution for crops that have a short shelf-life like lettuce, herbs, and greens.
“They are also testing out strawberries, microgreens and chillies, which would be awesome to have year-round but more sustainably.
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“Within weeks the veggies go from seed, to fully grown plants and are then ready to be picked from the supermarket shelves.
“Of course this model can’t grow everything, and we don’t want it to replace small independent farms.
“In a time where news media often focuses on climate doom, Going Green Media’s primary goal is to inspire hope, action and amplify the voices, stories, and innovations that are providing solutions to the environmental issues we face.”
