Toblerone has surprised customers and unveiled perhaps its most extravagant creation yet – a dazzling version of its famous chocolate bar crafted entirely from Swarovski crystals.
The Swiss chocolate giant has teamed up with the luxury crystal maker to create the hand-made collectable.
It has been dubbed the ‘Toblerone Crystal Bar’.
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Rather than being edible, the limited-run bars are designed as luxury artworks, with every penny raised through sales going to charity.
The crystal bars will be auctioned throughout July at major airports including Athens, Delhi, Doha, Dubai, Frankfurt, Madrid, New York JFK, Singapore and Zurich, as reported by Whats The Jam.
If you have no travels planned, don’t fret – there is also an auction open online.
The crystal bars replicate Toblerone’s famous triangular design and have been individually handmade in Austria by Svarowski.
Each one weighs 851g, measures 305mm long and features 546 individually cut crystal facets.
According to Toblerone, each bar took 140 hours to develop and a further 65 hours to produce, with each piece individually numbered and certified.
Each airport has nominated its own local charity, with 100% of the winning bids being donated.
Iain Livingston, President of Toblerone & World Travel Retail, said: “Toblerone has always been more than a chocolate bar. It’s a ritual, a symbol of travel, and one of the world’s most recognised gifts.
“Creating the Toblerone Crystal Bar crafted by Swarovski feels like a natural expression of who we are: a brand that takes quality seriously but never takes itself too seriously.
“The Ultimate Gift is exactly that and will raise funds to support brilliant causes that help make the world a better place.”
Alongside the crystal bars, Toblerone is also launching a limited-edition Ultimate Gift Box.
The special airport-exclusive packaging is decorated with Swarovski crystals but, unlike its sparkling counterpart, contains a standard Milk Toblerone inside.
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