Build-A-Bear has been slammed for selling a cuddly cougar soft toy for Valentine’s Day.
The £37.80 bears have a leopard print, fake fur coat and a black faux leather skirt.
Their saucy outfits are topped off with a black sequinned top and boots.
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They are being sold in the run-up to the most romantic day of the year next Friday (14 Feb).
The description reads: “Give the wildest of hugs with this super cute cougar soft toy.
“Cuddly Cougar makes a fierce friend with its soft brown fur and long tail.
“Don’t forget to personalise your Cougar plush with its own outfits, sounds, scents and accessories for even more wild fun.”
Others being sold for Valentine’s Day are a naked one for £17.50, and one in a pink dress for £29.05.
A fourth in jeans and a T-shirt is £38.
They are on a section of the website called Bear Cave for over 18s.
But the company says bears are not designed for kids under three years old.
The website states: “Warning: Choking Hazard.
“Small Parts, not for children under three years.”
Parents were left fuming, as reported on What’s The Jam.
Kelsey Isola said: “That’s very inappropriate.”
Mandy Spooneybarger joked: “What in the grooming.”
Angelina Marroquin stated: “Who thought this was okay for kids?
“Disgusting.”
Nicola Gunn said: “Is this for real?”
Ashley Meyer stated: “Even if this is for the adult targeted section. This is shared from the main build a bear.”
Aviva Deli added: “Strange thing to market to kids.”
Another said: “I’m just trying to figure out how this is appropriate for children.”
According to Build-A-Bear, the toy can only be purchased online in their adults-only store permitted to 18 + users.
Build-A-Bear stated: “She’s on the prowl.
“This Cuddly Cougar is in her prime and looking for a good time.
“Get your paws on her exclusively online in the Bear Cave, our website with hilarious gifts just for adults 18 and up.”
Build-A-Bear has been approached for comment.
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