SLIDE 3: ICE CREAM FOR JUST TWO PENNIES - Two youngsters take advantage of an automatic ice cream machine at London Waterloo Station. (Jam Press/Britain in the 1930s by Steven Brindle and Maureen Hill from Atlantic Publishing, £50.)
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Incredible previously unseen photographs have revealed everyday life across Britain during the 1930s.
The remarkable black-and-white images capture a country caught between centuries-old traditions and the arrival of modern consumer life.
One photograph shows two excited youngsters using an automatic ice cream machine at London Waterloo station.
Others capture hop growers balancing on stilts to inspect vines in Kent, geese being sold at Ripon market and a Pancake Day race through Olney, Buckinghamshire, as reported by What’s The Jam.
A fashionable couple are seen strolling along Oxford Street in straw hats, while another image captures two women proudly carrying products from the Cadbury factory.
SLIDE 5: FOOTBALL FEVER GRIPS BIRMINGHAM – The large crowd that watched the local derby between Aston Villa and Birmingham City in October 1930. (Jam Press/Britain in the 1930s by Steven Brindle and Maureen Hill from Atlantic Publishing, £50.)
Crowds pack Waterloo station and Villa Park, while townspeople take part in traditional Whit Monday folk dancing in Thaxted, Essex.
The collection also contains a photograph of Staffordshire’s famously wonky Crooked House pub decades before it was destroyed by fire in 2023.
More than 900 photographs have been brought together for a new 616-page book, Britain in the 1930s, by historians Steven Brindle and Maureen Hill.
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The pictures come from every British county and city, stretching from Cornwall to Orkney and Cardiff to Derry.
SLIDE 4: A SWEET TASTE OF BRITISH INDUSTRY – Two women proudly carry finished products out of the Cadbury’s factory in Warwickshire. (Jam Press/Britain in the 1930s by Steven Brindle and Maureen Hill from Atlantic Publishing, £50.)
They document a decade of stark contrasts, when mass unemployment and economic depression devastated industrial communities while suburbs, cinemas, motorcars and consumer culture flourished elsewhere.
Rural scenes show horses and carts continuing to share roads with cars, while ancient customs, livestock markets and seasonal fairs remained central to community life.
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Meanwhile, packed beaches, pleasure piers, lidos and dance halls reveal how millions sought affordable escape before the outbreak of the Second World War.
Many of the photographs come from the Associated Newspapers archive, with further images supplied by the Hulton Library, Keystone Collection and Getty Images.
The £50 hardback will be published by Atlantic Publishing on 5 November.
SLIDE 10: A VILLAGE DANCES THROUGH THE DEPRESSION – Townspeople take part in folk dancing at the annual Whit Monday celebrations in Thaxted, Essex. (Jam Press/Britain in the 1930s by Steven Brindle and Maureen Hill from Atlantic Publishing, £50.)SLIDE 6: LIFE ON THE MARKET STALLS – Geese for sale in the Market Place at Ripon, Yorkshire. (Jam Press/Britain in the 1930s by Steven Brindle and Maureen Hill from Atlantic Publishing, £50.)SLIDE 8: BRITAIN’S WONKIEST PUB – The famous Crooked House (The Glynne Arms Pub) at Himley, Staffordshire before it was burned down. (Jam Press/Britain in the 1930s by Steven Brindle and Maureen Hill from Atlantic Publishing, £50.)SLIDE 11: THE RACE THAT BEGAN WITH A PANCAKE – The annual pancake day race in Olney, Buckinghamshire. (Jam Press/Britain in the 1930s by Steven Brindle and Maureen Hill from Atlantic Publishing, £50.)SLIDE 12: A VERY BRITISH SUMMER SPECTACLE – Thames Rowing Club beating Brasenose College at Henley Royal Regatta, Oxfordshire. (Jam Press/Britain in the 1930s by Steven Brindle and Maureen Hill from Atlantic Publishing, £50.)SLIDE 2: THE GOLDEN AGE OF RAIL TRAVEL – A bustling Waterloo Station in 1932. (Jam Press/Britain in the 1930s by Steven Brindle and Maureen Hill from Atlantic Publishing, £50.)SLIDE 1: THE HEIGHT OF 1930s FASHION – A fashionable couple walk down Oxford Street sporting straw hats in London. (Jam Press/Britain in the 1930s by Steven Brindle and Maureen Hill from Atlantic Publishing, £50.)SLIDE 13: BRITAIN FROM THE SKY – Aerial view of the South Downs Sussex. (Jam Press/Britain in the 1930s by Steven Brindle and Maureen Hill from Atlantic Publishing, £50.)SLIDE 14: A DIFFERENT EDINBURGH – A clear view of Edinburgh. (Jam Press/Britain in the 1930s by Steven Brindle and Maureen Hill from Atlantic Publishing, £50.)SLIDE 7: THE VILLAGE POST OFFICE – Pentane (Pontfaen) Post Office, Pembrokeshire. (Jam Press/Britain in the 1930s by Steven Brindle and Maureen Hill from Atlantic Publishing, £50.)SLIDE 9: THE STRANGE ART OF HOP FARMING – Men On stilts examine the hop vines in Paddock Wood. (Jam Press/Britain in the 1930s by Steven Brindle and Maureen Hill from Atlantic Publishing, £50.)
