Tesco is preparing to launch a dedicated website for its popular F&F clothing brand.
The new-look fashion site will arrive next month and promises to make it easier for shoppers to discover the supermarket’s latest collections.
F&F clothes are already available through http://Tesco.com and its grocery and Clubcard apps.
READ MORE: Iconic McVitie’s Penguin wrapper jokes set to be turned into book by major UK publisher
- Advertisement -
However, the forthcoming launch will give the fashion label its own dedicated online shopping destination, as reported by Whats The Jam.
The supermarket told Jam Press that shoppers will receive a “new and improved” digital experience designed to make browsing its fashion ranges easier.
The revamped website will feature a refreshed appearance, enhanced functionality and new features intended to improve the online customer journey.
Further details about the platform and its additional features will be announced in the coming weeks.
Tesco said the relaunch represents a significant step forward for F&F as it continues to adapt to changing expectations and demand for accessible, affordable clothing.
- Advertisement -
A Tesco spokesperson said: “F&F has become a go-to destination for stylish, affordable fashion that keeps pace with customers’ ever-changing needs.
“As our range continues to grow and inspire customers, we want the online experience to reflect that excitement.
“The new F&F website will offer a more modern, intuitive and inspiring way to shop, making it easier than ever for Tesco customers to discover our latest collections and find the styles they love.”
- Advertisement -
Tesco brought a large selection of F&F clothing back to its main website in May 2025, making more than 2,000 products available online.
Its current collection includes womenswear, menswear, children’s and baby clothing, footwear, accessories, school uniform and seasonal ranges.
Shoppers can also browse its F&F Active and Sports collections and exclusive collaborations.
The online return came after Tesco closed its non-food Tesco Direct website in 2018, leaving F&F as a mainly store-based clothing brand for several years.
Its clothes were also previously sold online through Next.
Tesco has previously said growing demand for convenience encouraged it to make more of the clothing range available online.
READ MORE: Morrisons brings AI checkouts to 200 stores to cut queues
