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Carmie Sellitto bagged a viral £20 Too Good To Go haul from Harrods, packed with luxury leftovers including cake, tiramisu, scotch egg and a £6 juice worth around £40.
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Clever artist creates woollen versions of animals for pet owners that look like real thing

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Last updated: 2025/09/05 at 1:05 PM
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The woollen version of the pet, created by Alyson Gurney. (Jam Press/Alyson Gurney/Splitpics UK)
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Ever looked at your dog and thought, “You’d make a great keyring”? Well, one artist in Washington, DC, has you covered.

Meet Alyson Gurney, 29, mastermind behind Little Felted Friends — the internet’s cutest answer to cloning. Instead of science labs and microscopes, Alyson wields a needle, a ball of wool, and an awful lot of patience to create uncanny miniature versions of people’s pets.

Dogs, cats, hedgehogs, horses — if it barks, meows, squeaks, or neighs, Gurney can shrink it down into a pint-sized doppelgänger that fits in the palm of your hand.

READ MORE: ‘I swapped my cramped London room for a shared flat with 200 housemates – it’s the ultimate money-saving hack’

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“Animals have always been my family,” Alyson told What’s The Jam.

Carmie Sellitto bagged a viral £20 Too Good To Go haul from Harrods, packed with luxury leftovers including cake, tiramisu, scotch egg and a £6 juice worth around £40.
The woollen version of the pet, created by Alyson Gurney. (Jam Press/Alyson Gurney/Splitpics UK)

“So really, I’m just immortalising my extended pack — one woolly poke at a time.”

Her journey into “pet pocketification” began in 2018 with Drift, a rescue pup she calls her best friend and professional squirrel chaser.

Unsure of her next career move, Gurney stabbed a ball of wool into Drift’s likeness and, to her surprise, it worked. Friends wanted their own. Then friends of friends. Fast forward to today, and she’s got a waiting list of strangers desperate to own a mini-me version of their beloved beast.

Carmie Sellitto bagged a viral £20 Too Good To Go haul from Harrods, packed with luxury leftovers including cake, tiramisu, scotch egg and a £6 juice worth around £40.
The woollen version of the pet, created by Alyson Gurney. (Jam Press/Alyson Gurney/Splitpics UK)

The process is part CSI, part voodoo. Clients send over snaps of their pets — the sillier the better — along with quirky details like “he only tilts his head to the left” or “she smirks when she’s plotting something.”

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Gurney then stitches these clues together in her brain, grabs some ethically sourced New Zealand wool, and then pokes it into shape.

It takes hours of furious stabbing (don’t worry, only the wool gets hurt), but eventually a tiny replica emerges. Oh, and here’s the kicker: she hides a teeny wool heart inside every one.

“No one sees it, but the owner knows it’s there,” she says.

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Carmie Sellitto bagged a viral £20 Too Good To Go haul from Harrods, packed with luxury leftovers including cake, tiramisu, scotch egg and a £6 juice worth around £40.
The woollen version of the pet, created by Alyson Gurney. (Jam Press/Alyson Gurney/Splitpics UK)

Cue collective internet meltdown.

The real fun, though, comes when customers pose their felted friend beside the real deal.

Think giant basset hounds looming over their pint-sized twin, or cats glaring at their wool clones as if they’ve just met their evil double.

One highlight? Instagram star @‌scoutgoldenretriever, famous for offering “FREE HUGS” to strangers. His felted twin became a viral sensation — and after Scout passed, a way for his owner to hold onto that joy.

Carmie Sellitto bagged a viral £20 Too Good To Go haul from Harrods, packed with luxury leftovers including cake, tiramisu, scotch egg and a £6 juice worth around £40.
The woollen version of the pet, created by Alyson Gurney. (Jam Press/Alyson Gurney/Splitpics UK)

Not every project is smooth sailing, though.

“Cats were tricky,” Gurney admits.

“I practised in secret until I nailed them. Now they’re some of my favourites.”

From grumpy moggies to slobbery hounds, Alyson’s mission is simple: capture pets in pocket form.

Proof, if ever you needed it, that love really does come in small packages — and occasionally, with very long ears.

READ MORE: Mum-of-three gets Christmas ready in August with £2,000 worth of gifts already wrapped

Carmie Sellitto bagged a viral £20 Too Good To Go haul from Harrods, packed with luxury leftovers including cake, tiramisu, scotch egg and a £6 juice worth around £40.
The woollen version of the pet, created by Alyson Gurney. (Jam Press/Alyson Gurney/Splitpics UK)
Carmie Sellitto bagged a viral £20 Too Good To Go haul from Harrods, packed with luxury leftovers including cake, tiramisu, scotch egg and a £6 juice worth around £40.
The woollen version of the pet, created by Alyson Gurney. (Jam Press/Alyson Gurney/Splitpics UK)
Carmie Sellitto bagged a viral £20 Too Good To Go haul from Harrods, packed with luxury leftovers including cake, tiramisu, scotch egg and a £6 juice worth around £40.
The woollen version of the pet, created by Alyson Gurney. (Jam Press/Alyson Gurney/Splitpics UK)

Have a story to tell? Hello@whatsthejam.com
TAGGED: Adorable, animals, artist, pets, shocking, USA

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Previous Article Carmie Sellitto bagged a viral £20 Too Good To Go haul from Harrods, packed with luxury leftovers including cake, tiramisu, scotch egg and a £6 juice worth around £40. ‘I bought £20 Too Good To Go bag from Harrods – I couldn’t believe what arrived’
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